11metrics
11metrics.ai is a privacy-first marketing analytics platform that captures every lead, form submission, and call through a single tracking pixel, then scores prospects in real time using a 12-rule engine. It provides full-funnel attribution across Meta Ads, Google Ads, TikTok Ads, Shopify, HubSpot, and other tools, with AI insights that identify which campaigns are worth scaling. The platform hashes all data with SHA256 and stores no PII at rest.
- Marketing Technology
- Advertising Technology
- Data & Analytics
- Software Only
- Artificial Intelligence
- Retail Technology
- Sales Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Marketing teams rely on disconnected tools that scatter lead data across CRMs, forms, and call platforms, making it impossible to tie campaign clicks to real conversions. Cookie banners and privacy regulations punch holes in attribution data, while guesswork reports delay signal detection until budgets are wasted and leads go cold.
Solution
11metrics.ai provides a privacy-first analytics platform built around a single tracking pixel that captures every click, form submission, and call across the entire marketing stack. A 12-rule scoring engine automatically flags high-intent leads in real time, while full attribution modeling covers first-touch, last-touch, and every interaction in between. The platform integrates out of the box with Meta Ads, Google Ads, TikTok Ads, Shopify, WooCommerce, HubSpot, Zoho CRM, Brevo, Bitrix24, and InsiderOne, creating a unified data hub. All data is SHA256 hashed with no PII stored at rest, and AI insights surface which campaigns are worth scaling without manual analysis.
Target Audience
Primary customers are growth teams and performance marketers at ecommerce, retail, beauty, automotive, financial services, travel, and telecommunications companies that run paid campaigns across multiple ad platforms and need unified lead attribution and scoring.
Features
- Single JavaScript pixel that installs in 60 seconds without GTM configuration and captures clicks, forms, and calls across all platforms
- 12-rule lead scoring engine that categorizes prospects into hot, warm, and cold bands in real time
- Full-funnel attribution covering first touch, last touch, and all intermediate touchpoints
- Privacy-first architecture using SHA256 hashing with no personally identifiable information stored at rest
- Live lead feed with filterable score bands and campaign-level performance tracking
- Performance fee tracker showing fees earned per campaign with month-over-month comparisons
- Pre-built integrations with Meta Ads, Google Ads, TikTok Ads, Shopify, WooCommerce, HubSpot, Zoho CRM, Brevo, Bitrix24, and InsiderOne
- AI-powered insights that automatically identify which campaigns are worth scaling
- Dedicated channels for WhatsApp, SMS, Email, Web Push, Telegram, Forms, Pop-ups, Landing Pages, and Tracking Links
- Audiences and automation capabilities for retargeting and follow-up workflows