100 Thieves is an e-sports organization that combines competitive gaming with a lifestyle brand, offering apparel and merchandise tailored for gamers. The company addresses the lack of community and identity in the gaming space by providing high-quality products that resonate with the culture and values of its audience.
Funding
$60M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
GBFounders
Product
Problem
Many gamers lack apparel and merchandise that genuinely reflects their culture and lifestyle, leading to a disconnect between their passion for gaming and their personal identity.
Solution
100 Thieves addresses this gap by designing and offering premium lifestyle apparel and merchandise specifically tailored for the gaming community. The company aims to provide gamers with high-quality, culturally relevant products that allow them to express their identity and connect with a like-minded community. Beyond apparel, 100 Thieves fields championship-caliber esports teams across multiple gaming titles and curates engaging entertainment content, fostering a comprehensive lifestyle brand deeply rooted in gaming culture. The brand collaborates with other companies like Adidas and Lexus to create unique apparel. 100 Thieves also has a membership program where members can earn HONR to unlock exclusive access and benefits.
Target Audience
The primary target audience consists of gamers and esports enthusiasts who seek high-quality apparel, merchandise, and content that authentically represents their passion and lifestyle.
Features
- Premium apparel collections designed with gaming culture in mind
- Collaborations with established brands like Adidas and Lexus for exclusive merchandise
- Championship-caliber esports teams competing in titles like League of Legends, Call of Duty, VALORANT, Apex Legends, Marvel Rivals, Teamfight Tactics and Streetfighter 6
- Engaging entertainment content featuring popular gaming creators
- A membership program where members can earn HONR to unlock exclusive access and benefits
- A wide range of apparel including outerwear, tops, bottoms, headwear, and accessories
- Higround computer peripherals