The startup develops an analytics platform that integrates website data with on-chain data to provide insights into user behavior throughout the entire customer journey. This technology enables clients to enhance conversion rates, boost user retention, and increase overall engagement by delivering actionable analytics.
Funding
$8.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Web3 projects struggle to gain a comprehensive understanding of user behavior due to fragmented data across on-chain and off-chain sources, hindering effective marketing and product development. Existing analytics tools often lack the ability to seamlessly integrate and analyze this diverse data, leading to incomplete insights and missed opportunities.
Solution
0xArc provides a Web3 analytics platform that unifies on-chain, off-chain, and reputation data to deliver a 360° view of user behavior. By integrating data from multiple sources, 0xArc enables projects to identify genuine users, understand their preferences, and optimize user experiences. The platform offers features such as multi-chain analytics, demographic analysis, campaign tracking, and wallet journey visualization, empowering data-driven decision-making and strategic growth. 0xArc's SDK facilitates easy integration, ensuring data privacy and security while providing actionable insights for marketers, product managers, and executives.
Target Audience
0xArc targets Web3 projects, including DeFi platforms, NFT marketplaces, and decentralized applications, seeking to enhance user engagement, optimize marketing strategies, and drive product innovation through comprehensive data analytics.
Features
- Multi-Chain Analytics: Track wallet activity across multiple EVM blockchains, including Ethereum, Polygon, Base, Arbitrum, Celo, Optimism, and Binance Smart Chain.
- Demographic Inspector: Understand user attributes and behaviors with detailed demographic breakdowns.
- Campaign Analytics: Track marketing campaign effectiveness and maximize ROI with comprehensive performance insights.
- Wallet Journeys: Visualize user transaction patterns and understand the complete user journey within the application.
- Growth Accounting: Understand user acquisition, loss, resurrection, and retention metrics.
- Attribution Tracking: Trace user interactions across various touchpoints to identify impactful marketing channels.
- Download to CSV: Export data from graphs and tables for custom analysis and integration with LLMs.
- Page Groups: Group scattered page-related data for consistent analysis.
- SDK Integration: Seamlessly integrate on-chain and off-chain data tracking with a simple script tag or React component.