Zitcha
About Zitcha
Zitcha is a full-stack retail media platform that enables retailers to plan, activate, and optimize advertising campaigns across multiple channels from a single interface. By integrating data-driven insights and real-time performance tracking, Zitcha enhances collaboration with advertisers and maximizes return on investment for marketing budgets.
```xml <problem> Retail media network managers often struggle with disparate systems and processes, making it difficult to plan, activate, and optimize advertising campaigns across multiple channels. Collaboration with advertisers can be cumbersome, relying on spreadsheets and manual processes. This lack of integration hinders the ability to maximize return on investment for marketing budgets. </problem> <solution> Zitcha offers a full-stack retail media platform designed to empower retailers to seamlessly plan, activate, and optimize campaigns with advertisers across online, offline, and in-store channels. The platform provides an intelligent end-to-end control center, eliminating the need for disparate systems. It facilitates collaboration with advertisers, enabling joint business planning and streamlined campaign design with pre-set specifications for each channel. Zitcha allows retailers to publish campaigns with a single click and track their performance from day one, providing insights to identify winning strategies and maximize impact. </solution> <features> - Unified platform for planning, delivery, and reporting across onsite, offsite, and in-store channels - Joint business planning tools for enhanced collaboration with advertisers - Pre-set specifications for streamlined campaign design across various channels - Real-time performance tracking and optimization insights - Customizable branding and ad placements - Dynamic wallets for real-time budget management - Integration with first-party convenience store data via strategic partnership with Axonet </features> <target_audience> Zitcha primarily targets retail media network managers looking to partner with advertisers to showcase targeted ad campaigns to shoppers across various channels, as well as retailers seeking to monetize every transaction. </target_audience> ```
What does Zitcha do?
Zitcha is a full-stack retail media platform that enables retailers to plan, activate, and optimize advertising campaigns across multiple channels from a single interface. By integrating data-driven insights and real-time performance tracking, Zitcha enhances collaboration with advertisers and maximizes return on investment for marketing budgets.
Where is Zitcha located?
Zitcha is based in Melbourne, Australia.
When was Zitcha founded?
Zitcha was founded in 2022.
How much funding has Zitcha raised?
Zitcha has raised 12690000.
Who founded Zitcha?
Zitcha was founded by Troy Townsend.
- Troy Townsend - Co-Founder/CEO
- Location
- Melbourne, Australia
- Founded
- 2022
- Funding
- 12690000
- Employees
- 51 employees
- Major Investors
- VMG Partners