Zitcha is a full-stack retail media platform that enables retailers to plan, activate, and optimize advertising campaigns across multiple channels from a single interface. By integrating data-driven insights and real-time performance tracking, Zitcha enhances collaboration with advertisers and maximizes return on investment for marketing budgets.
Funding
$12.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retail media network managers often struggle with disparate systems and processes, making it difficult to plan, activate, and optimize advertising campaigns across multiple channels. Collaboration with advertisers can be cumbersome, relying on spreadsheets and manual processes. This lack of integration hinders the ability to maximize return on investment for marketing budgets.
Solution
Zitcha offers a full-stack retail media platform designed to empower retailers to seamlessly plan, activate, and optimize campaigns with advertisers across online, offline, and in-store channels. The platform provides an intelligent end-to-end control center, eliminating the need for disparate systems. It facilitates collaboration with advertisers, enabling joint business planning and streamlined campaign design with pre-set specifications for each channel. Zitcha allows retailers to publish campaigns with a single click and track their performance from day one, providing insights to identify winning strategies and maximize impact.
Target Audience
Zitcha primarily targets retail media network managers looking to partner with advertisers to showcase targeted ad campaigns to shoppers across various channels, as well as retailers seeking to monetize every transaction.
Features
- Unified platform for planning, delivery, and reporting across onsite, offsite, and in-store channels
- Joint business planning tools for enhanced collaboration with advertisers
- Pre-set specifications for streamlined campaign design across various channels
- Real-time performance tracking and optimization insights
- Customizable branding and ad placements
- Dynamic wallets for real-time budget management
- Integration with first-party convenience store data via strategic partnership with Axonet