Wehave operates a sponsorship measurement platform designed for both brands and rights holders. The platform enables users to connect fan and customer data to track real business outcomes like conversions and revenue driven by sponsorships. This data-driven approach allows for optimization of activations, proving ROI, and securing stronger commercial partnerships.
Funding
$200K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
AITBFounders
Product
Problem
Sponsorship deals often lack quantifiable metrics beyond brand awareness, making it difficult for sponsors and rights holders to accurately measure the return on investment (ROI) and justify marketing expenditures. Traditional methods of tracking fan engagement and conversion are often fragmented, insecure, and fail to provide a comprehensive view of sponsorship performance.
Solution
Wehave offers a secure data collaboration platform that enables sponsors and rights holders to track fan conversions and measure the revenue impact of sponsorships without directly sharing sensitive data. The platform utilizes a data clean room environment where data from both parties is anonymized, analyzed, and segmented to identify targeted advertising opportunities and email campaigns. By providing detailed reporting and real-time insights into online and offline performance, Wehave helps maximize sponsorship ROI and strengthen sponsor relationships through transparent and measurable results.
Target Audience
The primary target audience includes sports clubs, rights holders, and sponsors seeking to enhance sponsorship ROI through data-driven insights and secure data collaboration.
Features
- Secure data clean room environment powered by AWS, ensuring compliance with NIST SP 800-53 & 122, ISO 27005, CIS Benchmarks, and GDPR.
- Anonymization of personal data upon entry, replacing it with unique IDs for complete data security.
- Integration with CDP, CRM, and other data sources for easy data onboarding.
- Segmentation of combined data for targeted advertising and email campaigns.
- Real-time insights and detailed reporting on fan conversion rates and fan-generated revenue.
- Activation channels for targeting first-party audiences on owned channels and second-party audiences on platforms like Meta, Google, and TikTok.
- Role-based access controls and monitoring to ensure data usage is compliant and secure.