About wehave - Techstars '23

Wehave is a first-party data collaboration platform that enables secure data sharing between sponsors and rights holders to track fan conversions and measure revenue impact. By providing detailed insights and performance metrics, it enhances sponsorship ROI and justifies marketing investments without compromising data privacy.

```xml <problem> Sponsorship deals often lack quantifiable metrics beyond brand awareness, making it difficult for sponsors and rights holders to accurately measure the return on investment (ROI) and justify marketing expenditures. Traditional methods of tracking fan engagement and conversion are often fragmented, insecure, and fail to provide a comprehensive view of sponsorship performance. </problem> <solution> Wehave offers a secure data collaboration platform that enables sponsors and rights holders to track fan conversions and measure the revenue impact of sponsorships without directly sharing sensitive data. The platform utilizes a data clean room environment where data from both parties is anonymized, analyzed, and segmented to identify targeted advertising opportunities and email campaigns. By providing detailed reporting and real-time insights into online and offline performance, Wehave helps maximize sponsorship ROI and strengthen sponsor relationships through transparent and measurable results. </solution> <features> - Secure data clean room environment powered by AWS, ensuring compliance with NIST SP 800-53 & 122, ISO 27005, CIS Benchmarks, and GDPR. - Anonymization of personal data upon entry, replacing it with unique IDs for complete data security. - Integration with CDP, CRM, and other data sources for easy data onboarding. - Segmentation of combined data for targeted advertising and email campaigns. - Real-time insights and detailed reporting on fan conversion rates and fan-generated revenue. - Activation channels for targeting first-party audiences on owned channels and second-party audiences on platforms like Meta, Google, and TikTok. - Role-based access controls and monitoring to ensure data usage is compliant and secure. </features> <target_audience> The primary target audience includes sports clubs, rights holders, and sponsors seeking to enhance sponsorship ROI through data-driven insights and secure data collaboration. </target_audience> <revenue_model> Wehave offers a tiered subscription model, including a free tier for up to 20,000 contacts and paid tiers (Basic, Unlimited) based on the number of contacts and features used, such as measurements and digital marketing campaigns per year, with custom pricing available for enterprise clients with over 1 million contacts. </revenue_model> ```

What does wehave - Techstars '23 do?

When was wehave - Techstars '23 founded?

wehave - Techstars '23 was founded in 2022.

How much funding has wehave - Techstars '23 raised?

wehave - Techstars '23 has raised 200000.

Who founded wehave - Techstars '23?

wehave - Techstars '23 was founded by Oliver Wolfs.

Oliver Wolfs - Founder

Founded

2022

Funding

200000

Employees

5 employees

Major Investors

Techstars, The Birdhouse, Agentschap Innoveren & Ondernemen

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wehave - Techstars '23

Score: 100/100

AI-Generated Company Overview (experimental) – could contain errors

Executive Summary

wehave.io 1K+

Crunchbase

Founded 2022

Funding

Estimated Funding

$200K+

Major Investors

Techstars, The Birdhouse, Agentschap Innoveren & Ondernemen

Team (5+)

Gaetan Van der Kindere

Entrepreneur

Oliver Wolfs

Founder

Company Description

Problem

Sponsorship deals often lack quantifiable metrics beyond brand awareness, making it difficult for sponsors and rights holders to accurately measure the return on investment (ROI) and justify marketing expenditures. Traditional methods of tracking fan engagement and conversion are often fragmented, insecure, and fail to provide a comprehensive view of sponsorship performance.

Solution

Wehave offers a secure data collaboration platform that enables sponsors and rights holders to track fan conversions and measure the revenue impact of sponsorships without directly sharing sensitive data. The platform utilizes a data clean room environment where data from both parties is anonymized, analyzed, and segmented to identify targeted advertising opportunities and email campaigns. By providing detailed reporting and real-time insights into online and offline performance, Wehave helps maximize sponsorship ROI and strengthen sponsor relationships through transparent and measurable results.

Features

Secure data clean room environment powered by AWS, ensuring compliance with NIST SP 800-53 & 122, ISO 27005, CIS Benchmarks, and GDPR.

Anonymization of personal data upon entry, replacing it with unique IDs for complete data security.

Integration with CDP, CRM, and other data sources for easy data onboarding.

Segmentation of combined data for targeted advertising and email campaigns.

Real-time insights and detailed reporting on fan conversion rates and fan-generated revenue.

Activation channels for targeting first-party audiences on owned channels and second-party audiences on platforms like Meta, Google, and TikTok.

Role-based access controls and monitoring to ensure data usage is compliant and secure.

Target Audience

The primary target audience includes sports clubs, rights holders, and sponsors seeking to enhance sponsorship ROI through data-driven insights and secure data collaboration.

Revenue Model

Wehave offers a tiered subscription model, including a free tier for up to 20,000 contacts and paid tiers (Basic, Unlimited) based on the number of contacts and features used, such as measurements and digital marketing campaigns per year, with custom pricing available for enterprise clients with over 1 million contacts.