Cercle provides a white-label solution that tokenizes products at the point of sale and tracks their lifecycle using blockchain technology, enabling brands to engage and retain customers through resale, repurchase, and reverse incentives. This approach enhances customer loyalty and extends product lifetime value while generating actionable insights on consumer behavior and product usage.
Funding
$125K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to maintain customer engagement and gather actionable insights after the initial point of sale. Traditional CRM systems lack visibility into a product's lifecycle, hindering opportunities for repurchase incentives, resale programs, and understanding product usage patterns.
Solution
Cercle offers a white-label SaaS platform that tokenizes physical products at the point of sale, creating a digital twin on a blockchain to track the product's journey. This enables brands to offer resale, repurchase, and reverse logistics incentives directly to consumers through a branded mobile app. The platform facilitates a customer-to-customer (C2C) marketplace for reselling used goods, managed by the brand, and allows for trade-in programs offering store credit for returned items. By tracking product lifecycles, Cercle provides brands with data on product usage, resale value, and customer behavior, fostering increased customer loyalty and new revenue streams.
Target Audience
Cercle targets established brands in fashion, home goods, electronics, and other sectors seeking to enhance customer loyalty, generate new revenue streams from circular economy initiatives, and gain deeper insights into product lifecycles.
Features
- Tokenization of physical products via API integration with existing ERP and POS systems (Vtex, Shopify, Magento, etc.)
- White-label mobile app providing customers with a digital wallet to manage and track their products
- C2C marketplace enabling customers to resell authenticated products within a brand-controlled environment
- Automated incentive programs for repurchase, resale, and trade-in, managed through a rules engine
- Blockchain-based tracking of product lifecycle events, including purchase, resale, and returns
- Dashboards providing insights into product performance, customer behavior, and circular economy metrics
- Digital certification of product authenticity and origin