cercle

About cercle

Cercle provides a white-label solution that tokenizes products at the point of sale and tracks their lifecycle using blockchain technology, enabling brands to engage and retain customers through resale, repurchase, and reverse incentives. This approach enhances customer loyalty and extends product lifetime value while generating actionable insights on consumer behavior and product usage.

<problem> Brands often struggle to maintain customer engagement and gather actionable insights after the initial point of sale. Traditional CRM systems lack visibility into a product's lifecycle, hindering opportunities for repurchase incentives, resale programs, and understanding product usage patterns. </problem> <solution> Cercle offers a white-label SaaS platform that tokenizes physical products at the point of sale, creating a digital twin on a blockchain to track the product's journey. This enables brands to offer resale, repurchase, and reverse logistics incentives directly to consumers through a branded mobile app. The platform facilitates a customer-to-customer (C2C) marketplace for reselling used goods, managed by the brand, and allows for trade-in programs offering store credit for returned items. By tracking product lifecycles, Cercle provides brands with data on product usage, resale value, and customer behavior, fostering increased customer loyalty and new revenue streams. </solution> <features> - Tokenization of physical products via API integration with existing ERP and POS systems (Vtex, Shopify, Magento, etc.) - White-label mobile app providing customers with a digital wallet to manage and track their products - C2C marketplace enabling customers to resell authenticated products within a brand-controlled environment - Automated incentive programs for repurchase, resale, and trade-in, managed through a rules engine - Blockchain-based tracking of product lifecycle events, including purchase, resale, and returns - Dashboards providing insights into product performance, customer behavior, and circular economy metrics - Digital certification of product authenticity and origin </features> <target_audience> Cercle targets established brands in fashion, home goods, electronics, and other sectors seeking to enhance customer loyalty, generate new revenue streams from circular economy initiatives, and gain deeper insights into product lifecycles. </target_audience>

What does cercle do?

Cercle provides a white-label solution that tokenizes products at the point of sale and tracks their lifecycle using blockchain technology, enabling brands to engage and retain customers through resale, repurchase, and reverse incentives. This approach enhances customer loyalty and extends product lifetime value while generating actionable insights on consumer behavior and product usage.

Where is cercle located?

cercle is based in São Paulo, Brazil.

When was cercle founded?

cercle was founded in 2023.

How much funding has cercle raised?

cercle has raised 125000.

Who founded cercle?

cercle was founded by Bruna M..

  • Bruna M. - Founder
Location
São Paulo, Brazil
Founded
2023
Funding
125000
Employees
8 employees
Major Investors
Antler
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cercle

Score: 87/100
AI-Generated Company Overview (experimental) – could contain errors

Executive Summary

Cercle provides a white-label solution that tokenizes products at the point of sale and tracks their lifecycle using blockchain technology, enabling brands to engage and retain customers through resale, repurchase, and reverse incentives. This approach enhances customer loyalty and extends product lifetime value while generating actionable insights on consumer behavior and product usage.

wecercle.com100+
cb
Crunchbase
Founded 2023 – São Paulo, Brazil

Funding

$

Estimated Funding

$125K+

Major Investors

Antler

Team (5+)

Bruna M.

Founder

Company Description

Problem

Brands often struggle to maintain customer engagement and gather actionable insights after the initial point of sale. Traditional CRM systems lack visibility into a product's lifecycle, hindering opportunities for repurchase incentives, resale programs, and understanding product usage patterns.

Solution

Cercle offers a white-label SaaS platform that tokenizes physical products at the point of sale, creating a digital twin on a blockchain to track the product's journey. This enables brands to offer resale, repurchase, and reverse logistics incentives directly to consumers through a branded mobile app. The platform facilitates a customer-to-customer (C2C) marketplace for reselling used goods, managed by the brand, and allows for trade-in programs offering store credit for returned items. By tracking product lifecycles, Cercle provides brands with data on product usage, resale value, and customer behavior, fostering increased customer loyalty and new revenue streams.

Features

Tokenization of physical products via API integration with existing ERP and POS systems (Vtex, Shopify, Magento, etc.)

White-label mobile app providing customers with a digital wallet to manage and track their products

C2C marketplace enabling customers to resell authenticated products within a brand-controlled environment

Automated incentive programs for repurchase, resale, and trade-in, managed through a rules engine

Blockchain-based tracking of product lifecycle events, including purchase, resale, and returns

Dashboards providing insights into product performance, customer behavior, and circular economy metrics

Digital certification of product authenticity and origin

Target Audience

Cercle targets established brands in fashion, home goods, electronics, and other sectors seeking to enhance customer loyalty, generate new revenue streams from circular economy initiatives, and gain deeper insights into product lifecycles.