Arcaea is a biology-first beauty brand that utilizes DNA sequencing of extinct flowers to create unique fragrances, collaborating with renowned perfumers to bring these lost scents to life. By addressing the lack of innovative fragrance options, Arcaea offers consumers a novel olfactory experience rooted in scientific exploration.
Funding
Funding not disclosed
Founders
Product
Problem
The fragrance industry lacks innovative scent profiles, often relying on familiar and readily available ingredients. Consumers seeking unique and novel olfactory experiences have limited options beyond traditional fragrance compositions.
Solution
Arcaea leverages biotechnology to resurrect the scents of extinct flowers, offering consumers unprecedented fragrance experiences. The company extracts and sequences DNA from preserved flower specimens, then collaborates with perfumers to recreate these lost scents. This process allows Arcaea to develop fragrances with unique and complex profiles that are impossible to replicate using conventional methods. Their product line includes perfumes, body cleansers, and primers designed to enhance and prolong the fragrance experience.
Target Audience
Arcaea targets consumers seeking unique, scientifically-driven fragrances and beauty products, particularly those interested in novel olfactory experiences and sustainable innovation.
Features
- DNA sequencing of extinct flower samples sourced from Harvard Herbarium
- Collaboration with renowned perfumers to reconstruct lost scents
- Optimal Habitat primer extends fragrance wear time up to 24 hours
- Body Cleanser utilizes biosurfactants for gentle and effective cleansing
- Product line features fragrances based on Floating Forest, Haunted Rose, Solar Canopy, Reclaimed Flame, Grassland Opera, and Invisible Woods extinct flowers