MediaRadar, Inc.

About MediaRadar, Inc.

Vivvix provides a platform that delivers competitive advertising intelligence by analyzing media spend, creative assets, and strategic insights across digital and traditional channels. This enables clients to gain precise visibility into competitors' advertising strategies, allowing for informed decision-making and the identification of untapped market opportunities.

```xml <problem> Companies often lack a comprehensive understanding of their competitors' advertising strategies across various media channels. This limited visibility hinders informed decision-making, making it difficult to identify market opportunities and optimize advertising spend. </problem> <solution> Vivvix provides a competitive advertising intelligence platform that aggregates and analyzes media spend, creative assets, and strategic insights across digital and traditional channels. The platform offers precision visibility into competitors' advertising strategies, enabling users to understand what's working for them and adapt accordingly. By combining media investment data with creative insights, Vivvix helps users eliminate guesswork and make decisions based on a holistic picture of their competitive landscape. The platform's intuitive interface allows for quick and easy access to ad data, while AI-powered insights deliver personalized data stories featuring emerging threats and historical trends. </solution> <features> - Comprehensive coverage of media spend across $253 billion in spend. - Analysis of over 36 million creative assets. - Monitoring across 28 media types. - Identification of emerging threats and market trends. - Detailed taxonomy and metadata for precise ad classification. - Spend estimations and share-of-voice analysis. - Creative asset analysis and performance metrics. - Media classification and occurrence tracking. - AI-powered insights and personalized data stories. </features> <target_audience> Vivvix primarily serves brand advertisers, media agencies, and ad tech companies seeking to gain a competitive edge through comprehensive advertising intelligence. </target_audience> ```

What does MediaRadar, Inc. do?

Vivvix provides a platform that delivers competitive advertising intelligence by analyzing media spend, creative assets, and strategic insights across digital and traditional channels. This enables clients to gain precise visibility into competitors' advertising strategies, allowing for informed decision-making and the identification of untapped market opportunities.

Where is MediaRadar, Inc. located?

MediaRadar, Inc. is based in East New York, United States.

When was MediaRadar, Inc. founded?

MediaRadar, Inc. was founded in 2023.

Who founded MediaRadar, Inc.?

MediaRadar, Inc. was founded by Scott Bernberg and Howard Schecter.

  • Scott Bernberg - Founder
  • Howard Schecter - Founder
Location
East New York, United States
Founded
2023
Employees
535 employees
Major Investors
Thompson Street Capital Partners, Endicott Group
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MediaRadar, Inc.

Score: 100/100
AI-Generated Company Overview (experimental) – could contain errors

Executive Summary

Vivvix provides a platform that delivers competitive advertising intelligence by analyzing media spend, creative assets, and strategic insights across digital and traditional channels. This enables clients to gain precise visibility into competitors' advertising strategies, allowing for informed decision-making and the identification of untapped market opportunities.

vivvix.com20K+
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Crunchbase
Founded 2023 – East New York, United States

Funding

Major Investors

Thompson Street Capital Partners, Endicott Group

Team (500+)

Scott Bernberg

Founder

Howard Schecter

Founder

Company Description

Problem

Companies often lack a comprehensive understanding of their competitors' advertising strategies across various media channels. This limited visibility hinders informed decision-making, making it difficult to identify market opportunities and optimize advertising spend.

Solution

Vivvix provides a competitive advertising intelligence platform that aggregates and analyzes media spend, creative assets, and strategic insights across digital and traditional channels. The platform offers precision visibility into competitors' advertising strategies, enabling users to understand what's working for them and adapt accordingly. By combining media investment data with creative insights, Vivvix helps users eliminate guesswork and make decisions based on a holistic picture of their competitive landscape. The platform's intuitive interface allows for quick and easy access to ad data, while AI-powered insights deliver personalized data stories featuring emerging threats and historical trends.

Features

Comprehensive coverage of media spend across $253 billion in spend.

Analysis of over 36 million creative assets.

Monitoring across 28 media types.

Identification of emerging threats and market trends.

Detailed taxonomy and metadata for precise ad classification.

Spend estimations and share-of-voice analysis.

Creative asset analysis and performance metrics.

Media classification and occurrence tracking.

AI-powered insights and personalized data stories.

Target Audience

Vivvix primarily serves brand advertisers, media agencies, and ad tech companies seeking to gain a competitive edge through comprehensive advertising intelligence.