Vector

About Vector

Vector provides a contact-based marketing platform that identifies high-intent buyers visiting your website and enables hyper-targeted advertising campaigns across B2C channels. This approach eliminates the inefficiencies of traditional cold prospecting, increasing conversion rates and return on ad spend by focusing on the exact buyers that matter.

```xml <problem> Marketing teams often struggle with low conversion rates and wasted ad spend due to inefficient prospecting methods. Traditional account-based marketing (ABM) platforms can be difficult for sales teams to adopt, and many potential buyers conduct research off-site, making it challenging to identify high-intent leads. </problem> <solution> Vector provides a contact-based marketing platform designed to identify and target high-intent buyers both on and off a company's website. By de-anonymizing website visitors and building hyper-targeted ad audiences across B2C channels, Vector helps marketing teams focus on the most promising leads. The platform aims to improve conversion rates and return on ad spend by enabling marketers to reach the exact buyers who are most likely to convert. Vector also offers predictive scoring to help teams prioritize their efforts and integrations with existing marketing technology stacks. </solution> <features> - Website visitor de-anonymization to identify contacts landing on high-intent pages. - Contact-based predictive scoring to prioritize leads. - Hyper-targeted ad audience creation across B2C channels. - Integrations with existing marketing technology stacks. </features> <target_audience> The primary target audience includes B2B marketing teams focused on improving lead generation, conversion rates, and return on ad spend. </target_audience> ```

What does Vector do?

Vector provides a contact-based marketing platform that identifies high-intent buyers visiting your website and enables hyper-targeted advertising campaigns across B2C channels. This approach eliminates the inefficiencies of traditional cold prospecting, increasing conversion rates and return on ad spend by focusing on the exact buyers that matter.

When was Vector founded?

Vector was founded in 2022.

Who founded Vector?

Vector was founded by Todd Barnett and Joshua Perk.

  • Todd Barnett - CEO
  • Joshua Perk - Founder
Founded
2022
Employees
30 employees
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Vector

Score: 100/100
AI-Generated Company Overview (experimental) – could contain errors

Executive Summary

Vector provides a contact-based marketing platform that identifies high-intent buyers visiting your website and enables hyper-targeted advertising campaigns across B2C channels. This approach eliminates the inefficiencies of traditional cold prospecting, increasing conversion rates and return on ad spend by focusing on the exact buyers that matter.

vector.co2K+
cb
Crunchbase
Founded 2022

Funding

No funding information available. Click "Fetch funding" to run a targeted funding scan.

Team (30+)

Todd Barnett

CEO

Joshua Perk

Founder

Company Description

Problem

Marketing teams often struggle with low conversion rates and wasted ad spend due to inefficient prospecting methods. Traditional account-based marketing (ABM) platforms can be difficult for sales teams to adopt, and many potential buyers conduct research off-site, making it challenging to identify high-intent leads.

Solution

Vector provides a contact-based marketing platform designed to identify and target high-intent buyers both on and off a company's website. By de-anonymizing website visitors and building hyper-targeted ad audiences across B2C channels, Vector helps marketing teams focus on the most promising leads. The platform aims to improve conversion rates and return on ad spend by enabling marketers to reach the exact buyers who are most likely to convert. Vector also offers predictive scoring to help teams prioritize their efforts and integrations with existing marketing technology stacks.

Features

Website visitor de-anonymization to identify contacts landing on high-intent pages.

Contact-based predictive scoring to prioritize leads.

Hyper-targeted ad audience creation across B2C channels.

Integrations with existing marketing technology stacks.

Target Audience

The primary target audience includes B2B marketing teams focused on improving lead generation, conversion rates, and return on ad spend.