Lava
About Lava
Provides an organic social media attribution platform that tracks and analyzes customer interactions without using affiliate links or codes. It enables e-commerce brands to measure ROI from social media posts, identify converting content, and retarget engaged users with personalized recommendations, improving budget allocation and reducing discount leakage.
```xml <problem> E-commerce brands struggle to accurately measure the return on investment (ROI) from organic social media marketing efforts. Traditional methods rely on affiliate links or discount codes, which can be inauthentic, lead to coupon leakage, and fail to capture the full scope of customer interactions. This makes it difficult to optimize budget allocation and personalize retargeting campaigns. </problem> <solution> Lava provides an organic social media attribution platform that tracks and analyzes customer interactions without using affiliate links or codes. The platform identifies which content is converting, determines the ROI of each post, and enables personalized retargeting of engaged users. By providing comprehensive data on customer behavior and preferences, Lava helps e-commerce brands make data-driven decisions, optimize budget allocation, and reduce unnecessary discounting. The platform uses an AI engine to identify users engaging with a brand's content, even when they are tagged in a post. </solution> <features> - Real-time attribution of sales to specific organic social media posts. - AI-powered engine to identify and track customer engagement across social platforms. - End-to-end funnel analysis to understand the complete customer journey. - Personalized retargeting capabilities based on user interests and behaviors. - Cross-device and multi-channel tracking for a comprehensive view of user interactions. - Intuitive data visualization and customizable segmentation for streamlined analytics. - Authentic attribution without the use of affiliate links or discount codes. </features> <target_audience> The primary target audience is e-commerce brands looking to accurately measure and improve the ROI of their organic social media marketing efforts. </target_audience> ```
What does Lava do?
Provides an organic social media attribution platform that tracks and analyzes customer interactions without using affiliate links or codes. It enables e-commerce brands to measure ROI from social media posts, identify converting content, and retarget engaged users with personalized recommendations, improving budget allocation and reducing discount leakage.
Where is Lava located?
Lava is based in City of New York, United States.
When was Lava founded?
Lava was founded in 2023.
How much funding has Lava raised?
Lava has raised 630000.
- Location
- City of New York, United States
- Founded
- 2023
- Funding
- 630000
- Employees
- 1 employees
- Major Investors
- Blackbird Ventures