Profound

About Profound

Profound offers a full-stack marketing platform designed for Answer Engine Optimization (AEO) across major AI platforms. The platform provides tools to monitor brand representation, analyze user prompt volumes, and deploy autonomous agents for content creation. This enables marketing teams to scale their presence and ensure brand visibility within evolving AI search environments.

```xml <problem> Brands are facing a decline in organic search traffic as consumers increasingly rely on generative AI search engines like ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot to discover information, products, and services. Traditional SEO strategies are becoming less effective because AI answer engines often cite sources outside the top 10 search engine results. This shift requires brands to understand how AI platforms perceive and present their brand to maintain visibility and influence consumer decisions. </problem> <solution> Profound is an AI optimization platform that helps brands monitor, analyze, and improve their visibility across generative AI search engines. The platform analyzes how AI platforms talk about brands, manages sentiment, and identifies potential inaccuracies. Profound provides data-backed recommendations on where and what content to create to improve brand surfacing in AI responses. It also offers competitor benchmarking to track performance against industry averages across major LLM platforms. </solution> <features> - Brand analysis dashboard to understand how AI is talking about a brand - Sentiment analysis to manage brand perception in AI-generated content - Identification of inaccuracies or "hallucinations" in AI responses - Data-driven recommendations for content creation and distribution - Competitor benchmarking to track performance against industry averages - AI crawler visibility to track when and how often AI bots access content - Technical analysis to optimize websites for AI-based indexing and retrieval - Attribution and traffic insights to measure human visitors originating from AI-driven search - Content performance tracking to see which pages are frequently referenced in AI-generated responses - Support for tracking ChatGPT Shopping to improve product placement - Conversation Explorer to discover what users are prompting AI answer engines - Google Analytics integration </features> <target_audience> Profound is designed for enterprise brands, marketing and PR agencies, e-commerce businesses, and startups that need to understand and manage their brand's visibility in AI search results. </target_audience> <revenue_model> Profound offers customized enterprise pricing and a Profound Lite subscription at $499/month. </revenue_model> ```

What does Profound do?

Profound offers a full-stack marketing platform designed for Answer Engine Optimization (AEO) across major AI platforms. The platform provides tools to monitor brand representation, analyze user prompt volumes, and deploy autonomous agents for content creation. This enables marketing teams to scale their presence and ensure brand visibility within evolving AI search environments.

Where is Profound located?

Profound is based in East New York, United States.

When was Profound founded?

Profound was founded in 2024.

How much funding has Profound raised?

Profound has raised $3.5M.

Location
East New York, United States
Founded
2024
Funding
$3.5M
Employees
13 employees
Investors
HandmadeSaga VenturesSequoia Capital

Profound

10
Relative Traction Score based on online presence metrics compared to companies in the same age group.

Executive Summary

Profound offers a full-stack marketing platform designed for Answer Engine Optimization (AEO) across major AI platforms. The platform provides tools to monitor brand representation, analyze user prompt volumes, and deploy autonomous agents for content creation. This enables marketing teams to scale their presence and ensure brand visibility within evolving AI search environments.

tryprofound.com1K+
Founded 2024 – East New York, United States

Funding

No specific funding rounds found.

Total Funding

$3.5M

Backed by

Sequoia CapitalHandmadeSaga Ventures

Team (10+)

No team information available.

Company Description

Problem

Brands are facing a decline in organic search traffic as consumers increasingly rely on generative AI search engines like ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot to discover information, products, and services. Traditional SEO strategies are becoming less effective because AI answer engines often cite sources outside the top 10 search engine results. This shift requires brands to understand how AI platforms perceive and present their brand to maintain visibility and influence consumer decisions.

Solution

Profound is an AI optimization platform that helps brands monitor, analyze, and improve their visibility across generative AI search engines. The platform analyzes how AI platforms talk about brands, manages sentiment, and identifies potential inaccuracies. Profound provides data-backed recommendations on where and what content to create to improve brand surfacing in AI responses. It also offers competitor benchmarking to track performance against industry averages across major LLM platforms.

Features

Brand analysis dashboard to understand how AI is talking about a brand

Sentiment analysis to manage brand perception in AI-generated content

Identification of inaccuracies or "hallucinations" in AI responses

Data-driven recommendations for content creation and distribution

Competitor benchmarking to track performance against industry averages

AI crawler visibility to track when and how often AI bots access content

Technical analysis to optimize websites for AI-based indexing and retrieval

Attribution and traffic insights to measure human visitors originating from AI-driven search

Content performance tracking to see which pages are frequently referenced in AI-generated responses

Support for tracking ChatGPT Shopping to improve product placement

Conversation Explorer to discover what users are prompting AI answer engines

Google Analytics integration

Target Audience

Profound is designed for enterprise brands, marketing and PR agencies, e-commerce businesses, and startups that need to understand and manage their brand's visibility in AI search results.

Revenue Model

Profound offers customized enterprise pricing and a Profound Lite subscription at $499/month.

Sources:

1
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