Profound
About Profound
Profound has developed an analytics platform that utilizes AI-driven insights to evaluate brand visibility across generative AI search engines like ChatGPT and Perplexity. The platform addresses the challenge of declining organic search traffic by providing real-time sentiment analysis and performance benchmarking against competitors, enabling brands to optimize their content strategies effectively.
```xml <problem> Brands are facing a decline in organic search traffic as consumers increasingly rely on generative AI search engines like ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot to discover information, products, and services. Traditional SEO strategies are becoming less effective because AI answer engines often cite sources outside the top 10 search engine results. This shift requires brands to understand how AI platforms perceive and present their brand to maintain visibility and influence consumer decisions. </problem> <solution> Profound is an AI optimization platform that helps brands monitor, analyze, and improve their visibility across generative AI search engines. The platform analyzes how AI platforms talk about brands, manages sentiment, and identifies potential inaccuracies. Profound provides data-backed recommendations on where and what content to create to improve brand surfacing in AI responses. It also offers competitor benchmarking to track performance against industry averages across major LLM platforms. </solution> <features> - Brand analysis dashboard to understand how AI is talking about a brand - Sentiment analysis to manage brand perception in AI-generated content - Identification of inaccuracies or "hallucinations" in AI responses - Data-driven recommendations for content creation and distribution - Competitor benchmarking to track performance against industry averages - AI crawler visibility to track when and how often AI bots access content - Technical analysis to optimize websites for AI-based indexing and retrieval - Attribution and traffic insights to measure human visitors originating from AI-driven search - Content performance tracking to see which pages are frequently referenced in AI-generated responses - Support for tracking ChatGPT Shopping to improve product placement - Conversation Explorer to discover what users are prompting AI answer engines - Google Analytics integration </features> <target_audience> Profound is designed for enterprise brands, marketing and PR agencies, e-commerce businesses, and startups that need to understand and manage their brand's visibility in AI search results. </target_audience> <revenue_model> Profound offers customized enterprise pricing and a Profound Lite subscription at $499/month. </revenue_model> ```
What does Profound do?
Profound has developed an analytics platform that utilizes AI-driven insights to evaluate brand visibility across generative AI search engines like ChatGPT and Perplexity. The platform addresses the challenge of declining organic search traffic by providing real-time sentiment analysis and performance benchmarking against competitors, enabling brands to optimize their content strategies effectively.
Where is Profound located?
Profound is based in East New York, United States.
When was Profound founded?
Profound was founded in 2024.
How much funding has Profound raised?
Profound has raised 3500000.
- Location
- East New York, United States
- Founded
- 2024
- Funding
- 3500000
- Employees
- 13 employees