Profound
Profound provides an AI marketing platform that helps brands monitor, optimize, and manage their visibility across AI answer engines like ChatGPT, Perplexity, and Gemini. The platform combines proprietary analytics from over 1.5 billion real AI conversations with autonomous agents that draft content, correct misinformation, and launch AI search ad campaigns. It serves over 1,000 enterprise brands, including one-third of the Fortune 100.
- Marketing Technology
- Artificial Intelligence
- AI Agents
- Data & Analytics
- Software Only
- Advertising Technology
- Enterprise Software
Funding
Raised to date
$335MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
across 5 rounds
+4$180M · Series D
Announced Sep 2026
Disclosed cumulative: $334.5M
Founders
Product
Problem
AI search engines now shape how customers discover and evaluate brands, but the fragmentation across dozens of engines, hundreds of prompts, and constantly shifting answer surfaces makes it impossible for marketing teams to manually track and manage their brand's presence. Furthermore, AI models frequently generate inaccurate claims about products, pricing, and policies, and companies have no systematic way to identify or correct these errors before they influence buying decisions.
Solution
Profound provides a marketing platform that gives brands visibility into how AI answer engines describe them, along with autonomous agents that act on those insights. The platform analyzes billions of real AI conversations to reveal what people ask, what AI says back, and how a brand's positioning shifts across engines. Profound Agents then identify the work worth doing, draft content, and ping marketers for approval, turning the marketer into an orchestrator rather than a manual executor. The platform also includes FactCheck, which continuously evaluates AI claims against a customer-maintained knowledge base to measure brand accuracy, pinpoint misinformation sources, and trigger corrective workflows. The AI Marketer orchestrates sub-agents across content, social, PR, and paid media functions, with Context Manager providing shared brand context across the organization.
Target Audience
Primary customers are marketing teams at B2B and consumer brands that need to manage their reputation and visibility across AI answer engines, including enterprises like Figma, Walmart, Ramp, MongoDB, Chime, and U.S. Bank.
Features
- Proprietary dataset built from over 1.5 billion real AI conversations across ChatGPT, Gemini, Claude, Perplexity, Grok, Copilot, and Google AI Mode
- FactCheck claim-level analysis that identifies every verifiable factual claim about a brand, determines accuracy, and displays AI responses alongside verified information
- Agent Assistant that builds custom marketing workflows from plain-text or voice descriptions, with every node exposed and directly editable
- Ask Profound natural-language querying that diagnoses sentiment drops, identifies engines and prompts behind changes, and performs competitive gap analysis
- MCP (Model Context Protocol) integration enabling agents to run in Claude, Slack, and other external tools
- Source attribution showing which websites and URLs contribute to inaccurate AI answers, with automated Content Refresh, Content Creation, and Outreach agents to fix them
- Command Center for enterprise customers providing adoption metrics, hours saved calculations, power user leaderboards, and peer benchmarks
- Ads Studio for building, launching, and managing AI Search ad campaigns across OpenAI, Google, and Meta
- Context Manager that distills company knowledge base files, meeting transcripts, and communication threads to maintain a living synthesis of brand context
- Agent Analytics tracking how bots view, cite, and refer to pages across AI engines