TrueBiz

About TrueBiz

TrueBiz provides an API that automates the analysis of a merchant's web presence, evaluating hundreds of signals in under 30 seconds to streamline the business verification process. This technology reduces the time spent on manual reviews, enabling faster onboarding and real-time monitoring to mitigate fraud risk.

```xml <problem> Financial service providers face challenges in efficiently verifying the legitimacy and risk profile of merchants during onboarding. Manual reviews of a merchant's web presence are time-consuming, requiring analysts to spend significant time researching and evaluating various online signals. This process can lead to delays in onboarding, increased operational costs, and potential exposure to fraudulent businesses. </problem> <solution> TrueBiz offers an API that automates the analysis of a merchant's web presence, providing a comprehensive risk assessment in under 30 seconds. The API evaluates hundreds of signals related to the merchant's website and internet reputation, enabling faster onboarding decisions and reduced manual review. By continuously monitoring a merchant's website, TrueBiz facilitates real-time risk identification and enhanced compliance. The platform also includes a risk-sharing network and smart blocklist to prevent repeat offenders by flagging new businesses with similar credentials or shared fraud cases. </solution> <features> - Web Presence Review: Analyzes hundreds of signals across a merchant's website and internet reputation via a single API. - Always-on Merchant Monitoring: Daily website monitoring for real-time risk identification and compliance. - Risk Sharing Network & Smart Blocklist: Flags new businesses applying with similar credentials to known offenders. - Automated analysis of merchant web presence in under 30 seconds. - API access for seamless integration into existing onboarding workflows. </features> <target_audience> TrueBiz primarily targets payments providers and other financial service organizations that need to streamline merchant onboarding, reduce manual review processes, and mitigate fraud risk. </target_audience> ```

What does TrueBiz do?

TrueBiz provides an API that automates the analysis of a merchant's web presence, evaluating hundreds of signals in under 30 seconds to streamline the business verification process. This technology reduces the time spent on manual reviews, enabling faster onboarding and real-time monitoring to mitigate fraud risk.

Where is TrueBiz located?

TrueBiz is based in East New York, United States.

When was TrueBiz founded?

TrueBiz was founded in 2022.

How much funding has TrueBiz raised?

TrueBiz has raised 2400000.

Who founded TrueBiz?

TrueBiz was founded by Max Morlocke and Donald A Gillies.

  • Max Morlocke - Co-Founder/CEO
  • Donald A Gillies - Founder
Location
East New York, United States
Founded
2022
Funding
2400000
Employees
7 employees
Major Investors
Y Combinator, Pioneer Fund, Flourish Ventures, Homebrew, The Fintech Fund
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TrueBiz

Score: 100/100
AI-Generated Company Overview (experimental) – could contain errors

Executive Summary

TrueBiz provides an API that automates the analysis of a merchant's web presence, evaluating hundreds of signals in under 30 seconds to streamline the business verification process. This technology reduces the time spent on manual reviews, enabling faster onboarding and real-time monitoring to mitigate fraud risk.

truebiz.io500+
cb
Crunchbase
Founded 2022East New York, United States

Funding

$

Estimated Funding

$2.4M+

Major Investors

Y Combinator, Pioneer Fund, Flourish Ventures, Homebrew, The Fintech Fund

Team (5+)

Max Morlocke

Co-Founder/CEO

Donald A Gillies

Founder

Company Description

Problem

Financial service providers face challenges in efficiently verifying the legitimacy and risk profile of merchants during onboarding. Manual reviews of a merchant's web presence are time-consuming, requiring analysts to spend significant time researching and evaluating various online signals. This process can lead to delays in onboarding, increased operational costs, and potential exposure to fraudulent businesses.

Solution

TrueBiz offers an API that automates the analysis of a merchant's web presence, providing a comprehensive risk assessment in under 30 seconds. The API evaluates hundreds of signals related to the merchant's website and internet reputation, enabling faster onboarding decisions and reduced manual review. By continuously monitoring a merchant's website, TrueBiz facilitates real-time risk identification and enhanced compliance. The platform also includes a risk-sharing network and smart blocklist to prevent repeat offenders by flagging new businesses with similar credentials or shared fraud cases.

Features

Web Presence Review: Analyzes hundreds of signals across a merchant's website and internet reputation via a single API.

Always-on Merchant Monitoring: Daily website monitoring for real-time risk identification and compliance.

Risk Sharing Network & Smart Blocklist: Flags new businesses applying with similar credentials to known offenders.

Automated analysis of merchant web presence in under 30 seconds.

API access for seamless integration into existing onboarding workflows.

Target Audience

TrueBiz primarily targets payments providers and other financial service organizations that need to streamline merchant onboarding, reduce manual review processes, and mitigate fraud risk.

TrueBiz - Funding: $2M+ | StartupSeeker