TrueBiz provides AI-driven solutions for automated merchant risk assessment and ongoing monitoring. The platform synthesizes contextual web data to generate dynamic risk profiles for underwriting and compliance purposes. This automation significantly speeds up merchant onboarding while reducing manual review overhead and mitigating exposure to prohibited businesses.
Funding
$2.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TFFounders
Product
Problem
Financial service providers face challenges in efficiently verifying the legitimacy and risk profile of merchants during onboarding. Manual reviews of a merchant's web presence are time-consuming, requiring analysts to spend significant time researching and evaluating various online signals. This process can lead to delays in onboarding, increased operational costs, and potential exposure to fraudulent businesses.
Solution
TrueBiz offers an API that automates the analysis of a merchant's web presence, providing a comprehensive risk assessment in under 30 seconds. The API evaluates hundreds of signals related to the merchant's website and internet reputation, enabling faster onboarding decisions and reduced manual review. By continuously monitoring a merchant's website, TrueBiz facilitates real-time risk identification and enhanced compliance. The platform also includes a risk-sharing network and smart blocklist to prevent repeat offenders by flagging new businesses with similar credentials or shared fraud cases.
Target Audience
TrueBiz primarily targets payments providers and other financial service organizations that need to streamline merchant onboarding, reduce manual review processes, and mitigate fraud risk.
Features
- Web Presence Review: Analyzes hundreds of signals across a merchant's website and internet reputation via a single API.
- Always-on Merchant Monitoring: Daily website monitoring for real-time risk identification and compliance.
- Risk Sharing Network & Smart Blocklist: Flags new businesses applying with similar credentials to known offenders.
- Automated analysis of merchant web presence in under 30 seconds.
- API access for seamless integration into existing onboarding workflows.