Threshold offers a self-serve care gap closure platform that enables healthcare operators to launch and manage patient engagement campaigns using preloaded templates and smart worklists. The platform addresses the challenge of timely patient outreach by providing tools for rapid campaign deployment, customization, and compliance tracking, ensuring effective care coordination.
Funding
Funding not disclosed
Founders
Product
Problem
Healthcare providers face challenges in efficiently closing care gaps due to difficulties in patient engagement and outreach. Traditional methods often lack personalization and struggle to adapt to evolving patient needs and preferences, leading to suboptimal outcomes. Maintaining compliance and tracking the effectiveness of outreach efforts also pose significant hurdles.
Solution
Threshold provides a self-service platform designed to streamline and enhance patient engagement for care gap closure. The platform enables healthcare operators to rapidly deploy and manage patient engagement campaigns using pre-built templates, smart worklists, and automated workflows. By leveraging personalization and behavioral science principles, Threshold facilitates more effective communication and connection with patients. The platform also incorporates features for compliance tracking, performance monitoring, and easy escalation, ensuring that healthcare providers can optimize their outreach strategies and achieve their care coordination goals.
Target Audience
Threshold primarily targets healthcare operators, including providers and payers, seeking to improve patient engagement and close care gaps efficiently.
Features
- Pre-loaded HEDIS campaign templates based on proven methods for rapid deployment
- Smart worklists that prioritize and schedule patients ready for outreach
- Digital incentives, including integrated digital gift cards, to drive engagement
- Telemetry built into every step of the campaigns to track progress and effectiveness
- Customizable campaigns that can be easily extended or created from scratch
- Support for various HEDIS measure data sources for simple campaign initiation
- Guardrails to maintain compliance and transparently explore past and future outreach
- New modules for digital gift cards, scheduled outbound calls, self-measured blood pressure, and at-home sample collection