Individual college athletes often lack the resources and negotiating power to effectively monetize their name, image, and likeness (NIL) rights. Navigating complex licensing agreements and securing deals with major brands can be challenging for student-athletes acting alone. This can lead to missed opportunities for compensation from merchandise sales, video game appearances, NFTs, and other ventures.

The Division I Collective aggregates the NIL rights of college athletes, enabling them to collectively negotiate licensing deals and maximize their earning potential. By pooling the NIL rights of athletes across multiple universities, the platform creates a unified front for negotiating with video game companies, merchandise manufacturers, and NFT marketplaces. The collective handles the complexities of licensing agreements and ensures that athletes receive fair compensation for the use of their NIL. This approach simplifies the monetization process for athletes, allowing them to focus on their athletic and academic pursuits while benefiting from their brand value.

Group licensing platform for college athletes' NIL rights

Negotiation of collective deals with major brands and licensing partners

Representation of athletes in licensing agreements for video games, jerseys, NFTs, and more

Distribution of compensation to athletes from licensing revenue

Streamlined process for monetizing NIL rights

Affiliate marketing program for additional earning opportunities

Currently focusing on Division I Men's Basketball and FBS Football student-athletes

The primary target audience is Division I college athletes, particularly those in high-profile sports like Men's Basketball and FBS Football, who seek to monetize their NIL rights through group licensing opportunities.

The Division I Collective generates revenue by taking a percentage of the licensing fees negotiated on behalf of the athletes.