Speekly is a user-generated content (UGC) platform that connects brands with a diverse pool of over 10,000 creators to produce personalized video ads efficiently. By streamlining the content creation process, Speekly enables brands to obtain authentic video testimonials and product showcases, enhancing engagement and conversion rates while reducing advertising costs.
Funding
$1.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
NVFounders
Product
Problem
Brands often struggle to create authentic and engaging video advertisements at scale due to the high costs and time investment associated with traditional video production methods. Sourcing diverse talent and managing the content creation process can be particularly challenging.
Solution
Speekly provides a platform that connects brands with a network of user-generated content (UGC) creators to produce personalized video ads. Brands can create a brief specifying their requirements, and vetted creators can then apply to create content. The platform streamlines the process of sourcing talent, managing projects, and securing usage rights, enabling brands to obtain authentic video testimonials, product showcases, and other engaging content formats. Speekly handles administrative tasks such as contracts and payments, allowing brands to focus on leveraging UGC to enhance their marketing efforts.
Target Audience
Speekly's primary customers are marketing teams and brand managers across various industries seeking to leverage authentic user-generated content to improve ad performance and reduce advertising costs.
Features
- Access to a network of over 10,000 vetted UGC creators with diverse demographics, styles, and interests.
- Tools to create detailed project briefs specifying video length, format, and editing requirements.
- A streamlined application process for creators to submit proposals and showcase their skills.
- Direct communication channels between brands and creators for clarifying project requirements.
- Automated contract management and payment processing.
- Options for video editing add-ons, such as subtitles, music, and call-outs.
- Rights transfer to the brand upon video acceptance, allowing for unrestricted use in advertising campaigns.
- Quality assurance through creator vetting and a review process.