The startup offers a fully digital UPI credit card that provides guaranteed cashbacks and rewards for every transaction, allowing users to make small payments without minimum spending and convert larger purchases into easy EMIs. This platform addresses the need for a seamless payment solution that combines the convenience of UPI with the benefits of credit card perks, all while ensuring no hidden fees.
Funding
Funding not disclosed
+22Founders
Product
Problem
Traditional credit cards often come with hidden fees, interest charges, and complex reward systems, making them less accessible and appealing for small, everyday transactions. Existing UPI payment systems lack the credit benefits and rewards that many users desire.
Solution
This startup provides a fully digital UPI credit card designed for seamless and rewarding transactions. The card offers guaranteed cashback on every transaction, eliminating the need for minimum spending requirements. Users can make small payments conveniently through UPI and convert larger purchases into manageable EMIs. The platform ensures a transparent experience with no hidden fees, combining the ease of UPI with the advantages of credit card perks.
Target Audience
The primary target audience includes individuals who frequently use UPI for payments and are looking for the added benefits of a credit card, such as rewards and the ability to convert purchases into EMIs, without incurring hidden fees.
Features
- Guaranteed cashback on all UPI and non-UPI transactions
- Earn 3 Rio Coins for every Rs. 100 spent via UPI
- Earn 1 Rio Coin for every Rs. 100 spent on Non-UPI channels
- Rio Coins can be converted to cash to reduce credit card bills
- Complementary lounge access at select domestic lounges
- Lifetime free card with no hidden fees or charges
- Fully digital onboarding process with instant card approval
- 50-day interest-free period
- Exclusive offers and discounts on various brands