Reacher is an AI platform designed to automate and scale creator relationships specifically for TikTok Shop sellers. It offers tools for creator discovery, personalized outreach, community campaign management, and performance analysis. The platform enables brands to manage the entire creator journey efficiently, aiming to increase creator revenue without increasing headcount.
Funding
Funding not disclosed
Founders
Product
Problem
Managing influencer outreach and collaborations for TikTok Shop brands is time-consuming, often requiring significant manual effort and resources. Brands struggle to efficiently identify, contact, and manage a large number of creators, hindering their ability to scale affiliate marketing campaigns effectively.
Solution
Reacher provides an AI-powered platform designed to automate and streamline influencer marketing for TikTok Shop brands. The platform automates the process of sending collaboration invitations to a large network of creators, facilitating efficient outreach and onboarding. Reacher offers tools for managing creator relationships, tracking performance metrics, and automating content posting reminders. By automating these tasks, Reacher enables brands to scale their affiliate programs, reduce manual workload, and increase gross merchandise value (GMV).
Target Audience
Reacher primarily targets TikTok Shop brands, ranging from small businesses to established enterprises, seeking to streamline influencer marketing, scale affiliate programs, and increase GMV.
Features
- Automated direct messaging to over 900,000 creators, sending 2,000+ collaboration invitations daily.
- AI assistant for generating custom responses to creator inquiries and recommending actions.
- Online portal for multi-shop management, analytics dashboard, and performance reporting (CSV/XLSX export).
- Tools for sending video creation guidelines and automated content posting reminders to creators.
- CRM features for managing creator relationships, tracking status, and monitoring performance.
- Automatic Spark Ads request and management.
- Dynamic affiliate payout management.