Ray Analytics

About Ray Analytics

Ray Analytics provides a platform for first-party relationship mapping that enables public affairs and digital ad agencies to efficiently identify and target relevant decision-makers. By utilizing diverse data sources and customizable audience solutions, the platform enhances campaign effectiveness and reduces costs compared to traditional methods.

```xml <problem> Public affairs and digital ad agencies often struggle to efficiently identify and target the most relevant decision-makers for their campaigns. Traditional methods can be costly, time-consuming, and lack the precision needed to maximize campaign effectiveness. </problem> <solution> Ray Analytics offers a SaaS platform designed for first-party relationship mapping, enabling public affairs and digital ad agencies to quickly identify and target relevant decision-makers. The platform aggregates diverse data sources to provide comprehensive coverage of legislative, professional, and personal connections. By offering customizable audience solutions, Ray Analytics enhances campaign effectiveness through tailored messaging and precise targeting. The platform's direct data export capabilities and SaaS architecture provide unmatched speed and customization, resulting in more believable methods and easier client acquisition. </solution> <features> - Identification of legislators and their staff, filterable by committees and party affiliation - Discovery of professional networks, including past and current coworkers in the private sector, trade associations, and state governments - Mapping of extended personal networks to uncover connections outside of political and professional spheres - Direct data export for seamless integration with existing campaign management systems - Customizable audience solutions for tailored messaging and precise targeting </features> <target_audience> The primary target audience includes public affairs firms, digital ad agencies, and political campaigns seeking to improve their targeting and outreach efforts. </target_audience> ```

What does Ray Analytics do?

Ray Analytics provides a platform for first-party relationship mapping that enables public affairs and digital ad agencies to efficiently identify and target relevant decision-makers. By utilizing diverse data sources and customizable audience solutions, the platform enhances campaign effectiveness and reduces costs compared to traditional methods.

Where is Ray Analytics located?

Ray Analytics is based in Arlington, United States.

When was Ray Analytics founded?

Ray Analytics was founded in 2023.

Location
Arlington, United States
Founded
2023
Employees
2 employees
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Ray Analytics

Score: 17/100
AI-Generated Company Overview (experimental) – could contain errors

Executive Summary

Ray Analytics provides a platform for first-party relationship mapping that enables public affairs and digital ad agencies to efficiently identify and target relevant decision-makers. By utilizing diverse data sources and customizable audience solutions, the platform enhances campaign effectiveness and reduces costs compared to traditional methods.

rayinfluence.com10+
Founded 2023 – Arlington, United States

Funding

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Team (<5)

Davis Jackson

Public Affairs

Company Description

Problem

Public affairs and digital ad agencies often struggle to efficiently identify and target the most relevant decision-makers for their campaigns. Traditional methods can be costly, time-consuming, and lack the precision needed to maximize campaign effectiveness.

Solution

Ray Analytics offers a SaaS platform designed for first-party relationship mapping, enabling public affairs and digital ad agencies to quickly identify and target relevant decision-makers. The platform aggregates diverse data sources to provide comprehensive coverage of legislative, professional, and personal connections. By offering customizable audience solutions, Ray Analytics enhances campaign effectiveness through tailored messaging and precise targeting. The platform's direct data export capabilities and SaaS architecture provide unmatched speed and customization, resulting in more believable methods and easier client acquisition.

Features

Identification of legislators and their staff, filterable by committees and party affiliation

Discovery of professional networks, including past and current coworkers in the private sector, trade associations, and state governments

Mapping of extended personal networks to uncover connections outside of political and professional spheres

Direct data export for seamless integration with existing campaign management systems

Customizable audience solutions for tailored messaging and precise targeting

Target Audience

The primary target audience includes public affairs firms, digital ad agencies, and political campaigns seeking to improve their targeting and outreach efforts.