purrLabs
Executive Summary
purrLabs, Inc. develops a mobile game platform that utilizes NFC technology to connect physical products with unique digital gaming experiences, enhancing user engagement and brand loyalty. By leveraging existing brand communities and creating new interactive opportunities, the company enables brands to monetize their physical assets effectively.
Funding
Team (<5)
Tyler Choi
CEO
Kousuke Tominaga
CEO
Company Description
Problem
Brands struggle to connect with consumers through engaging digital experiences linked to physical products. Traditional methods lack interactivity and fail to leverage the potential of brand communities for enhanced loyalty and monetization.
Solution
purrLabs provides a platform that bridges physical products with digital gaming experiences using NFC technology. By embedding NFC chips into physical items, purrLabs enables brands to create interactive games and experiences that unlock when users tap their mobile devices. This approach fosters deeper engagement with existing brand communities and opens new avenues for monetization through interactive content and virtual rewards. The platform allows brands to transform physical assets into dynamic portals for digital interaction, enhancing user loyalty and creating unique brand experiences centered around collectible characters.
Features
NFC-enabled integration of physical products with digital gaming experiences
Mobile game platform for creating interactive brand experiences
Virtual rewards and collectible characters to enhance user engagement
Support for existing brand communities and creation of new interactive opportunities
Integration with the Base blockchain
Target Audience
The primary target audience includes brands looking to enhance customer engagement and loyalty through interactive digital experiences linked to physical products, particularly those with established brand communities and collectible merchandise.