ProRata AI develops AI-powered search, advertising, and attribution solutions designed to respect and compensate content creators. The platform provides transparent crediting and equitable value sharing models for publishers whose content is utilized by generative AI systems. This service ensures content partners receive fair revenue sharing and traffic referrals when their licensed work is accessed via AI search.
Funding
$160.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+1Founders
Product
Problem
Generative AI models often utilize copyrighted content without proper licensing or compensation to the original creators and publishers. This poses an existential threat to content owners, as their work is repackaged without credit, leading to lost revenue and diminished web traffic.
Solution
ProRata provides attribution technology for generative AI, enabling fair compensation and credit for content owners. Its multi-dimensional algorithms analyze generative AI outputs to identify and quantify the contribution of copyrighted material, ensuring content owners receive a share of revenue generated by AI systems. The technology promotes transparency and sustainability in the digital content ecosystem by enabling AI platforms to accurately attribute and share revenues with content owners on a per-use basis. ProRata also offers an AI search engine that shares 50% of its subscription and advertising revenues with content partners.
Target Audience
The primary target audience includes publishers, authors, music labels, and other content creators seeking fair compensation and attribution for their work used in generative AI models, as well as AI platforms looking to license content and ensure compliance with copyright regulations.
Features
- Multi-dimensional attribution algorithms to determine the fractional contribution of content used to generate a response
- Multi-modal applications covering generative text, images, music, and video
- As-a-service availability, scalable for both small and large gen-AI systems
- AI search engine based entirely on high-quality licensed content
- Algorithm reviews AI-generated output, identifies the source of information based on novel facts and textual styles, and calculates how much each source contributed to the response
- Technology allows AI platforms to determine the value of contributing content in a generative AI response and calculate proportional compensation for the originators of that content