Pop
About Pop
POP UPI is a digital payments platform that rewards users with 2% POPcoins on every UPI transaction, which can be redeemed for discounts across over 500 partner brands. This system addresses the need for a financially beneficial payment method that fosters customer loyalty and encourages repeat usage.
```xml <problem> Many UPI payment platforms offer inconsistent or luck-based incentives, failing to provide reliable and predictable rewards for everyday transactions. This lack of consistent value diminishes user engagement and loyalty. </problem> <solution> POP UPI is a digital payments platform that addresses this issue by providing users with guaranteed POPcoins on every UPI transaction. Users earn 2% POPcoins on all UPI payments, which can be redeemed at a 1:1 ratio for discounts across a network of over 500 partner brands via the POPshop. POP also offers the YES BANK POP-CLUB Credit Card, providing 10% back in POPcoins on all online transactions and exclusive benefits with partnered lifestyle brands. </solution> <features> - 2% POPcoins back on every UPI transaction, redeemable at POPshop - YES BANK POP-CLUB Credit Card offering 10% POPcoins back on all online transactions - POPshop with over 500 D2C brands, offering discounts and exclusive perks - RuPay credit card functionality, enabling UPI on credit - POPminis collection, offering sample-sized products for trial before purchase - Fast UPI payment processing - Unique UPI ID creation </features> <target_audience> The primary target audience is young, digitally-native Indian consumers seeking consistent and valuable rewards on everyday UPI transactions and online shopping. </target_audience> <revenue_model> POP generates revenue through interchange fees from UPI transactions and credit card usage, as well as potential affiliate commissions from purchases made through the POPshop. </revenue_model> ```
What does Pop do?
POP UPI is a digital payments platform that rewards users with 2% POPcoins on every UPI transaction, which can be redeemed for discounts across over 500 partner brands. This system addresses the need for a financially beneficial payment method that fosters customer loyalty and encourages repeat usage.
Where is Pop located?
Pop is based in Bengaluru, India.
When was Pop founded?
Pop was founded in 2023.
How much funding has Pop raised?
Pop has raised 3680000.
- Location
- Bengaluru, India
- Founded
- 2023
- Funding
- 3680000
- Employees
- 293 employees