Optiwise
About Optiwise
Optiwise.ai is an AI-driven platform that optimizes product listings on Walmart by analyzing content quality, keyword rankings, and advertising performance to enhance visibility and conversion rates. The platform addresses the challenges of compliance with marketplace standards and the need for effective content enrichment, enabling sellers to improve their sales metrics and reduce optimization costs by up to 40%.
<problem> Sellers on Walmart Marketplace face challenges in optimizing their product listings to meet marketplace standards, which impacts visibility, conversion rates, and ultimately, sales. Ensuring compliance with Walmart's evolving item specifications and effectively enriching product content to improve search rankings requires significant time and resources. Inefficient content management and lack of real-time performance insights hinder sellers from maximizing their potential on the platform. </problem> <solution> Optiwise.ai is an AI-powered platform designed to streamline and optimize product listings on Walmart Marketplace, helping sellers improve their content quality, keyword rankings, and advertising performance. The platform offers AI-driven recommendations for optimizing titles, descriptions, and features, ensuring compliance with Item Spec 5.0 and other marketplace criteria. It provides tools for content enrichment, including rich media creation and management, to enhance product discoverability and conversion rates. Optiwise.ai also offers performance analysis and search rank tracking, giving sellers insights into their product performance and growth opportunities. </solution> <features> - AI-powered listing optimization for titles, descriptions, and features, ensuring compliance with Walmart's Item Spec 5.0. - Content enrichment tools for creating and managing rich media, including Enhanced Brand Content (EBC/A+ Content). - Performance analysis dashboards that track key metrics such as conversion rate, organic traffic, and return on ad spend (ROAS). - Search rank tracking to monitor keyword positions on a weekly or daily basis. - Growth recommendations that identify opportunities for improvement, such as unpublished items, pricing updates, and discount promotions. - Sponsored Ads optimization with keyword harvesting and smart bidding decisions to improve TACoS and ROAS. - Chrome extension for real-time insights on product listings and Walmart search pages, including keyword harvesting and competitor tracking. - Seasonality recommendations to prepare for peak seasons by anticipating demand shifts and optimizing ad campaigns. </features> <target_audience> Optiwise.ai primarily targets brands and sellers on Walmart Marketplace who are looking to optimize their product listings, improve their search rankings, and increase their sales through data-driven insights and automation. </target_audience> <revenue_model> Optiwise.ai offers platform-only plans and managed solutions with dedicated marketplace experts, with pricing tiers based on features and level of support. </revenue_model>
What does Optiwise do?
Optiwise.ai is an AI-driven platform that optimizes product listings on Walmart by analyzing content quality, keyword rankings, and advertising performance to enhance visibility and conversion rates. The platform addresses the challenges of compliance with marketplace standards and the need for effective content enrichment, enabling sellers to improve their sales metrics and reduce optimization costs by up to 40%.
Where is Optiwise located?
Optiwise is based in Newark, United States.
When was Optiwise founded?
Optiwise was founded in 2022.
How much funding has Optiwise raised?
Optiwise has raised 2400000.
Who founded Optiwise?
Optiwise was founded by Deepak Goyal.
- Deepak Goyal - CEO
- Location
- Newark, United States
- Founded
- 2022
- Funding
- 2400000
- Employees
- 33 employees
- Major Investors
- StartupXseed Ventures