Upfront provides a financial platform specifically designed for real estate brokerages and their agents. The platform offers earned commission access, allowing agents to receive funds before closing with pipeline protection. Additionally, Upfront integrates healthcare and back-office management tools for brokerage operations.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Real estate agents often face cash flow gaps due to the time between closing a deal and receiving their commission, creating financial instability. Traditional financial solutions may come with opaque fees and may not be specifically tailored to the real estate industry's unique transaction cycles. This can hinder agents' ability to invest in their business, manage personal finances, and grow their careers effectively.
Solution
Upfront provides a financial platform designed to give real estate agents access to their earned commissions before closing. By partnering directly with brokerages, Upfront offers agents access to up to $20,000 or 90% of their commission, whichever is less, up to 60 days before the deal closes. This allows agents to eliminate wait times and maximize their earnings with transparent fees starting at 5%. Upfront also offers financial training and resources to help agents manage their finances and build long-term financial health. The platform integrates directly into the brokerage system, streamlining the process for agents to access their funds and manage their finances.
Target Audience
Upfront targets real estate agents who need access to their commission payments before closing, as well as real estate brokerages looking to provide financial tools and resources to their agents.
Features
- Early commission access up to $20,000 or 90% of the commission, whichever is less
- Funds available up to 60 days before closing
- Transparent fees starting at 5% with no hidden costs
- Pipeline Protection to mitigate risk if a deal falls through
- Integration with brokerage systems for streamlined access
- Financial training and resources for agents
- Optional healthcare plans