Muffin Data

About Muffin Data

Muffin Data is a data analytics platform that automates the retrieval and standardization of sales, inventory, and promotional data for consumer packaged goods brands. It enables users to generate actionable insights and forecasts, significantly reducing the time spent on manual data management and enhancing decision-making processes.

```xml <problem> Consumer packaged goods (CPG) brands often struggle with fragmented and inconsistent sales, inventory, and promotional data scattered across various retailers and distributors. Manually collecting, cleaning, and standardizing this data is time-consuming and prone to errors, hindering timely insights and effective decision-making. </problem> <solution> Muffin Data provides a data analytics platform that automates the retrieval, standardization, and visualization of sales, inventory, and promotional data for CPG brands. The platform automatically syncs data from retailers and distributors, transforms it into a normalized data warehouse, and provides out-of-the-box analytics and reporting. Users can track sales and velocity, measure promotional success, monitor inventory levels, detect out-of-stock events, and gain a holistic view of their business performance. The platform's customization features also allow users to build custom reports and collaborate with their teams. </solution> <features> - Automated data retrieval from various retailers and distributors, eliminating manual data collection. - Data standardization and normalization into a custom-built data warehouse. - Out-of-the-box dashboards for sales, velocity, promotion, and inventory tracking. - Promotional lift detection using a baselining algorithm to measure organic demand. - Store-level sales data with product and location standardization. - DC-level inventory counts and shipment fill rates monitoring. - Customizable reporting tools for building custom charts and visualizations. </features> <target_audience> The primary target audience includes sales and marketing teams, operations teams, and executives at CPG brands who need timely and reliable data to improve decision-making and optimize business performance. </target_audience> ```

What does Muffin Data do?

Muffin Data is a data analytics platform that automates the retrieval and standardization of sales, inventory, and promotional data for consumer packaged goods brands. It enables users to generate actionable insights and forecasts, significantly reducing the time spent on manual data management and enhancing decision-making processes.

Where is Muffin Data located?

Muffin Data is based in Bengaluru, India.

When was Muffin Data founded?

Muffin Data was founded in 2022.

Location
Bengaluru, India
Founded
2022
0
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Muffin Data

AI-Generated Company Overview (experimental) – could contain errors

Executive Summary

Muffin Data is a data analytics platform that automates the retrieval and standardization of sales, inventory, and promotional data for consumer packaged goods brands. It enables users to generate actionable insights and forecasts, significantly reducing the time spent on manual data management and enhancing decision-making processes.

muffindata.com
Founded 2022 – Bengaluru, India

Funding

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Company Description

Problem

Consumer packaged goods (CPG) brands often struggle with fragmented and inconsistent sales, inventory, and promotional data scattered across various retailers and distributors. Manually collecting, cleaning, and standardizing this data is time-consuming and prone to errors, hindering timely insights and effective decision-making.

Solution

Muffin Data provides a data analytics platform that automates the retrieval, standardization, and visualization of sales, inventory, and promotional data for CPG brands. The platform automatically syncs data from retailers and distributors, transforms it into a normalized data warehouse, and provides out-of-the-box analytics and reporting. Users can track sales and velocity, measure promotional success, monitor inventory levels, detect out-of-stock events, and gain a holistic view of their business performance. The platform's customization features also allow users to build custom reports and collaborate with their teams.

Features

Automated data retrieval from various retailers and distributors, eliminating manual data collection.

Data standardization and normalization into a custom-built data warehouse.

Out-of-the-box dashboards for sales, velocity, promotion, and inventory tracking.

Promotional lift detection using a baselining algorithm to measure organic demand.

Store-level sales data with product and location standardization.

DC-level inventory counts and shipment fill rates monitoring.

Customizable reporting tools for building custom charts and visualizations.

Target Audience

The primary target audience includes sales and marketing teams, operations teams, and executives at CPG brands who need timely and reliable data to improve decision-making and optimize business performance.