MicroLub develops proprietary protein-based technologies that reduce molecular friction, enhancing the texture of plant-based food products. This innovation addresses the challenge of achieving desirable mouthfeel and creaminess in lower-calorie diets, enabling manufacturers to create more appealing and satisfying alternatives.
Funding
$3.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many plant-based and low-calorie food products struggle to replicate the desirable texture and mouthfeel of traditional, higher-calorie options. This deficiency in sensory experience can limit consumer acceptance and satisfaction with these alternative food choices.
Solution
MicroLub develops and manufactures protein-based ingredient solutions designed to reduce molecular friction in food products, thereby enhancing texture and mouthfeel. Their patented technologies enable food manufacturers to create plant-based and low-calorie foods with improved creaminess, juiciness, and overall sensory appeal. By customizing friction at the molecular level, MicroLub's ingredients help bridge the gap between healthier food options and the satisfying experience consumers expect. These ingredients can be applied across a range of applications, from food and nutrition to consumer healthcare and personal care.
Target Audience
MicroLub's primary customers are food manufacturers and product developers in the plant-based and low-calorie food sectors, as well as companies in the consumer healthcare and personal care industries seeking to improve product texture.
Features
- Proprietary protein-based technologies that reduce molecular friction
- Customizable friction control for a wide range of applications
- Enhanced texture and mouthfeel in plant-based and low-calorie foods
- Improved creaminess and juiciness in food products
- Patented technology for creating smoother food experiences