About Diferente

Diferente is a Brazilian food tech that utilizes a mobile app to facilitate the delivery of organic produce directly from small-scale farmers, reducing food waste and ensuring freshness. By offering organic products at prices up to 30% lower than traditional markets, the platform enhances access to healthy food while supporting sustainable agricultural practices.

```xml <problem> Many consumers lack access to affordable, organic produce due to high prices and limited availability in traditional markets. Small-scale farmers often struggle to efficiently distribute their products, leading to food waste and reduced income. </problem> <solution> Diferente addresses these issues by providing a mobile app that connects consumers directly with small, local organic farmers. The platform offers a convenient way to purchase fresh, organic fruits, vegetables, and other grocery items at prices up to 30% lower than traditional supermarkets. By streamlining the supply chain and minimizing waste, Diferente supports sustainable agriculture and makes healthy food more accessible to a wider audience. Customers can customize their orders, schedule deliveries, and manage their subscriptions through the app, ensuring a seamless and personalized shopping experience. </solution> <features> - Mobile app for browsing and ordering organic produce and groceries - Customizable baskets with options for fruits, vegetables, and other items - Scheduled delivery service with flexible delivery windows - Option to skip or cancel orders at any time - Integration with local, small-scale organic farmers - Focus on reducing food waste by utilizing produce that may not meet standard aesthetic criteria - Personalized recommendations based on user preferences and dietary restrictions </features> <target_audience> Diferente primarily targets health-conscious consumers who value organic, locally sourced food and are looking for a convenient and affordable way to shop for groceries, as well as consumers who want to support local farmers and reduce food waste. </target_audience> <revenue_model> Diferente generates revenue through the sale of organic produce and groceries via its mobile app, with pricing dependent on the size and contents of the customized baskets selected by customers. </revenue_model> ```

What does Diferente do?

Where is Diferente located?

Diferente is based in São Paulo, Brazil.

When was Diferente founded?

Diferente was founded in 2022.

How much funding has Diferente raised?

Diferente has raised 38110000.

Location

São Paulo, Brazil

Founded

2022

Funding

38110000

Employees

187 employees

Major Investors

Collaborative Fund

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Diferente

Score: 100/100

AI-Generated Company Overview (experimental) – could contain errors

Executive Summary

mercadodiferente.com.br 20K+

Crunchbase

Founded 2022 – São Paulo, Brazil

Funding

Estimated Funding

$38.1M+

Major Investors

Collaborative Fund

Team (100+)

ariel vulin

Director

Company Description

Problem

Many consumers lack access to affordable, organic produce due to high prices and limited availability in traditional markets. Small-scale farmers often struggle to efficiently distribute their products, leading to food waste and reduced income.

Solution

Diferente addresses these issues by providing a mobile app that connects consumers directly with small, local organic farmers. The platform offers a convenient way to purchase fresh, organic fruits, vegetables, and other grocery items at prices up to 30% lower than traditional supermarkets. By streamlining the supply chain and minimizing waste, Diferente supports sustainable agriculture and makes healthy food more accessible to a wider audience. Customers can customize their orders, schedule deliveries, and manage their subscriptions through the app, ensuring a seamless and personalized shopping experience.

Features

Mobile app for browsing and ordering organic produce and groceries

Customizable baskets with options for fruits, vegetables, and other items

Scheduled delivery service with flexible delivery windows

Option to skip or cancel orders at any time

Integration with local, small-scale organic farmers

Focus on reducing food waste by utilizing produce that may not meet standard aesthetic criteria

Personalized recommendations based on user preferences and dietary restrictions

Target Audience

Diferente primarily targets health-conscious consumers who value organic, locally sourced food and are looking for a convenient and affordable way to shop for groceries, as well as consumers who want to support local farmers and reduce food waste.

Revenue Model

Diferente generates revenue through the sale of organic produce and groceries via its mobile app, with pricing dependent on the size and contents of the customized baskets selected by customers.