Lumentric is a sales enablement platform that integrates with existing systems like PIM, CRM, and DAM to provide real-time product intelligence and actionable insights for B2B manufacturers. By offering dynamic content creation and customer journey analytics, Lumentric enhances sales team efficiency and improves the buyer's experience, leading to faster deal closures and higher win rates.
Funding
Funding not disclosed
Founders
Product
Problem
B2B manufacturers often struggle to equip their sales teams with the digital tools needed to effectively present complex product information and track customer engagement. Sales representatives lack real-time access to product data and insights, hindering their ability to create compelling presentations and personalize the buyer's journey. This results in inefficient sales processes, longer deal cycles, and lower win rates.
Solution
Lumentric is a sales enablement platform designed for B2B manufacturers that integrates with existing product information management (PIM), customer relationship management (CRM), and digital asset management (DAM) systems. The platform empowers sales teams with dynamic content creation capabilities, allowing them to build interactive presentations using up-to-date product data and assets. Lumentric also provides customer journey analytics, offering actionable insights into customer behavior, content usage, and sales performance. By enabling personalized customer interactions and providing real-time product intelligence, Lumentric aims to improve sales team efficiency, enhance the buyer's experience, and accelerate deal closures.
Target Audience
Lumentric primarily targets B2B manufacturers seeking to improve sales team efficiency, enhance the customer experience, and accelerate deal closures through digital sales enablement tools.
Features
- Dynamic content creation: Build interactive sales presentations using existing product data and digital assets.
- Customer journey analytics: Track customer engagement, content usage, and sales performance.
- Integration with PIM, CRM, and DAM systems: Leverage existing data and workflows.
- Real-time product intelligence: Access up-to-date product information and insights.
- Collaboration tools: Facilitate seamless communication and interaction with customers.
- Quote request functionality: Enable customers to easily request quotes.
- E-commerce integration: Connect to existing e-commerce solutions.