The escalating costs of fertility treatments, including procedures like IVF and IUI, create a significant financial barrier for individuals and couples seeking to start a family. Traditional insurance coverage often lags behind, leaving a substantial portion of these expenses as out-of-pocket costs. This financial burden can force individuals to delay or forgo fertility treatments altogether.

Lotus Fertility Insurance offers Fertility Protect™, a white-label rider for term and permanent life insurance policies designed to cover the out-of-pocket expenses associated with fertility treatments. This rider provides a lump sum or installment benefits to policyholders undergoing eligible fertility treatments, alleviating the financial strain of family planning. By integrating Fertility Protect™ into life insurance policies, carriers can tap into the growing market of individuals seeking proactive solutions for their fertility journeys, offering comprehensive coverage that addresses a critical aspect of their clients' lives. The rider helps insurance carriers appeal to younger generations who are increasingly aware of fertility issues and actively seeking information on reproductive health.

Rider for term and permanent life insurance policies

Covers IUI, IVF, ovulation drugs, fertility testing, surgeries, health & wellness, education & resources, and fertility preservation

Policyholders pay an additional monthly premium when signing up for life insurance

Policy pays a non-taxable lump sum or installment benefits if they undergo eligible fertility treatments

The primary target audience includes individuals and couples in their 20s and 30s who are proactively planning for their future family and are seeking financial protection for fertility treatments, as well as insurance carriers and brokers looking to expand their offerings and appeal to a younger demographic.