Formalize

About Formalize

This startup offers a no-code merchant acquisition platform that automates identity verification and onboarding processes for BNPLs, neobanks, lenders, and payment processors. By streamlining lead qualification, e-signatures, and risk assessment, the platform reduces onboarding time and enhances conversion rates, allowing businesses to focus on high-value customers.

```xml <problem> Merchant acquisition and onboarding for financial institutions often involves manual identity verification, compliance checks, and risk assessments, leading to lengthy processing times and high abandonment rates. These inefficiencies create bottlenecks, divert resources from high-value activities, and hinder revenue growth. </problem> <solution> This startup provides a no-code platform that automates and streamlines the entire merchant onboarding process for Buy Now Pay Later (BNPL) providers, neobanks, lenders, and payment processors. The platform consolidates lead qualification, Know Your Business (KYB) compliance, e-signature collection, and risk scoring into a unified workflow. By leveraging customizable rules, pre-built integrations, and dynamic application experiences, the platform accelerates onboarding, reduces friction, and improves conversion rates. Real-time analytics and screen recordings pinpoint drop-off points, enabling data-driven optimization of the onboarding funnel. </solution> <features> - No-code workflow builder for creating custom onboarding processes - Automated identity verification, sanction screening, and website reviews - Dynamic application experiences based on real-time risk scores - E-signature capture and agreement management - Integration with Salesforce, HubSpot, and other CRM systems via pre-built connectors and banking APIs - Real-time analytics and screen recordings to identify friction points - Automated reminders and personalized nurture content via email, SMS, or WhatsApp - Automatic firmographic data enrichment from social media and industry sources - Collaboration tools for reviewers to leave flags and guide users - A/B testing capabilities for optimizing onboarding flows </features> <target_audience> The primary target audience includes BNPL providers, neobanks, lenders, and payment processors seeking to automate and accelerate merchant onboarding while maintaining compliance and managing risk. </target_audience> ```

What does Formalize do?

This startup offers a no-code merchant acquisition platform that automates identity verification and onboarding processes for BNPLs, neobanks, lenders, and payment processors. By streamlining lead qualification, e-signatures, and risk assessment, the platform reduces onboarding time and enhances conversion rates, allowing businesses to focus on high-value customers.

Where is Formalize located?

Formalize is based in San Francisco, United States.

When was Formalize founded?

Formalize was founded in 2022.

Location
San Francisco, United States
Founded
2022
Employees
5 employees
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Formalize

Score: 27/100
AI-Generated Company Overview (experimental) – could contain errors

Executive Summary

This startup offers a no-code merchant acquisition platform that automates identity verification and onboarding processes for BNPLs, neobanks, lenders, and payment processors. By streamlining lead qualification, e-signatures, and risk assessment, the platform reduces onboarding time and enhances conversion rates, allowing businesses to focus on high-value customers.

getformalize.com100+
Founded 2022San Francisco, United States

Funding

No funding information available. Click "Fetch funding" to run a targeted funding scan.

Team (5+)

Zijing L.

Building Formalize

Company Description

Problem

Merchant acquisition and onboarding for financial institutions often involves manual identity verification, compliance checks, and risk assessments, leading to lengthy processing times and high abandonment rates. These inefficiencies create bottlenecks, divert resources from high-value activities, and hinder revenue growth.

Solution

This startup provides a no-code platform that automates and streamlines the entire merchant onboarding process for Buy Now Pay Later (BNPL) providers, neobanks, lenders, and payment processors. The platform consolidates lead qualification, Know Your Business (KYB) compliance, e-signature collection, and risk scoring into a unified workflow. By leveraging customizable rules, pre-built integrations, and dynamic application experiences, the platform accelerates onboarding, reduces friction, and improves conversion rates. Real-time analytics and screen recordings pinpoint drop-off points, enabling data-driven optimization of the onboarding funnel.

Features

No-code workflow builder for creating custom onboarding processes

Automated identity verification, sanction screening, and website reviews

Dynamic application experiences based on real-time risk scores

E-signature capture and agreement management

Integration with Salesforce, HubSpot, and other CRM systems via pre-built connectors and banking APIs

Real-time analytics and screen recordings to identify friction points

Automated reminders and personalized nurture content via email, SMS, or WhatsApp

Automatic firmographic data enrichment from social media and industry sources

Collaboration tools for reviewers to leave flags and guide users

A/B testing capabilities for optimizing onboarding flows

Target Audience

The primary target audience includes BNPL providers, neobanks, lenders, and payment processors seeking to automate and accelerate merchant onboarding while maintaining compliance and managing risk.

Formalize | StartupSeeker