Frigade offers a unified platform for in-app user guidance, support, and feature adoption. It uses AI-powered agents to automatically onboard users, deliver targeted product announcements, and resolve support queries directly within the application. This consolidation reduces support load while increasing user engagement and feature adoption across the customer journey.
Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
LFFounders
Product
Problem
Many software applications struggle with user onboarding and feature adoption, leading to low activation rates and underutilization of key functionalities. Building effective in-app experiences often requires significant engineering effort and code changes, diverting resources from core product development. This results in a suboptimal user experience and hinders product-led growth initiatives.
Solution
Frigade is a product adoption platform that enables product teams to build and deploy native onboarding flows and in-app experiences without extensive coding. By providing drop-in React UI components, flexible APIs, and an intuitive admin dashboard, Frigade allows teams to quickly create personalized user journeys, highlight key features, and drive conversions. The platform supports various in-app elements such as checklists, product tours, surveys, announcements, banners, cards, and forms, all designed to enhance user engagement and guide users through each stage of the product lifecycle. Frigade empowers product marketers, growth teams, and user researchers to launch targeted campaigns, collect user feedback, and optimize the user experience for increased activation and feature adoption.
Target Audience
Frigade primarily targets product managers, product marketers, growth teams, and user researchers in product-led organizations who aim to improve user onboarding, feature adoption, and overall user engagement within their software applications.
Features
- Drop-in React UI components for rapid integration of onboarding elements
- Flexible APIs for customizing in-app experiences and integrating with existing systems
- Admin dashboard for creating, managing, and analyzing user flows and campaigns
- Support for various UI components: Checklists, Tours, Surveys, Announcements, Banners, Cards, and Forms
- A/B testing capabilities to optimize onboarding flows and improve conversion rates
- Real-time analytics and reporting to track user engagement and measure the impact of in-app experiences
- Integration with CRM and marketing automation platforms for personalized messaging
- Role-based access control to manage team permissions and ensure data security