Dhta provides an ethical AI platform for sports organizations to instantly generate custom video, audio, and images using their own media assets. This system allows clubs to control their intellectual property, track content rights, and publish verified assets across various channels at the pace of sport. The platform ensures player rights protection and C2PA certification for provenance tracking against misuse.
Funding
Funding not disclosed
Founders
Product
Problem
Sports clubs face increasing pressure to create engaging content for fans across multiple platforms, but traditional content creation methods are often slow, expensive, and require significant coordination. Protecting the intellectual property of athletes' digital identities and ensuring ethical AI usage in content generation adds further complexity.
Solution
DHTA Sport provides a SaaS platform that leverages AI to streamline content creation, protect digital rights, and enhance fan engagement for sports clubs. The platform enables clubs to generate AI-driven video, audio, and images using their existing media assets, eliminating the need for time-consuming and costly traditional shoots. DHTA Sport embeds tamper-proof metadata using C2PA certification to ensure content provenance and protect against misuse, while its BehavIQ ethical AI platform ensures responsible AI usage with built-in rights management and data privacy. The platform facilitates collaboration across departments, allowing clubs to deliver personalized content, launch targeted campaigns, and activate digital athletes across various channels.
Target Audience
The primary target audience includes professional and collegiate sports clubs, leagues, and sports marketing agencies seeking to enhance fan engagement, streamline content creation, and protect athlete digital rights.
Features
- AI-powered content generation for instant creation of video, audio, and images
- BehavIQ ethical AI platform with built-in rights management and data privacy
- C2PA certification for tamper-proof metadata embedding and content provenance tracking
- Secure asset ownership and control over athlete digital identities
- Cross-platform publishing capabilities for distribution to apps, stadium screens, and other channels
- AI training using club-owned media, footage, and voice data
- Simple prompt-based content creation workflow