Daypart is an AI-driven account-based marketing platform that integrates with CRMs to enrich lead data and target them across major advertising platforms. By optimizing ad campaigns, Daypart increases lead-to-close rates by 14% to 67%, enhancing sales pipeline efficiency.
Funding
Funding not disclosed
Founders
Product
Problem
Many companies struggle to effectively target leads across multiple advertising platforms, resulting in inefficient ad spend and lower lead-to-close rates. Existing CRM data often lacks the depth needed to create holistic customer profiles, hindering precise audience segmentation and personalized ad delivery.
Solution
Daypart is an AI-powered account-based marketing (ABM) platform that integrates with existing CRM systems to enrich lead data and target leads across major advertising platforms. By leveraging AI, Daypart creates comprehensive lead profiles by associating work contact information with publicly available and opt-in consumer data. The platform automates ad campaign execution, delivering targeted ads to leads across various media channels to increase authority and influence. Daypart also analyzes campaign performance by creating holdout groups, enabling users to measure increased conversion rates, incremental revenue, and ROI.
Target Audience
Daypart is designed for sales and marketing teams aiming to improve lead-to-close rates and optimize ad spend through targeted, data-driven account-based marketing.
Features
- CRM integration to ingest and manage lead data
- AI-driven lead enrichment using publicly available and opt-in consumer data
- Cross-platform lead matching to target leads on major advertising platforms
- Automated ad campaign execution across multiple channels
- Holdout groups for A/B testing and performance measurement
- ROI calculation and reporting to demonstrate campaign effectiveness
- Continuous optimization based on won/lost lead data