Provides a blockchain-based data synchronization platform that unifies fragmented customer data across digital and physical touchpoints using a Universal ID. This enables real-time tracking, personalized fan engagement, and new revenue streams through micropayments, rewards, and seamless integration with existing systems in sports and entertainment.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Sports and entertainment organizations struggle to unify fragmented customer data across various digital and physical touchpoints. This lack of a holistic view hinders personalized fan engagement and limits opportunities for generating new revenue streams.
Solution
Credenza offers a blockchain-based data synchronization platform that creates a unified customer profile by tracking interactions across digital and physical spaces. The platform uses a Universal ID to connect disparate data sources, providing a real-time, comprehensive view of each customer. This enables personalized fan engagement through targeted marketing and tailored experiences. Additionally, Credenza facilitates new revenue streams through micropayments, rewards programs, and seamless integration with existing systems.
Target Audience
The primary target audience includes sports teams, entertainment venues, and organizations seeking to enhance fan engagement and generate new revenue streams through data unification.
Features
- Universal ID for tracking customer interactions across all touchpoints
- Real-time data synchronization using blockchain technology
- Direct integration with existing CRM, marketing automation, and ticketing systems via API
- Support for both structured and unstructured data
- CDP capabilities for marketing activation and personalization
- Translucent bi-directional data flow across domains
- Real-time trigger-based automation