Cello is an AI-powered platform for building and automating user referral and partner growth programs for SaaS companies. It provides seamless in-product integration for user sharing and manages partner referrals to create scalable revenue channels. The platform handles attribution, automated payouts, and compliance, enabling user-led growth initiatives.
Funding
$5.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many SaaS companies struggle to efficiently scale growth through word-of-mouth marketing due to the complexities of managing referral programs, including manual tracking, reward distribution, and compliance with data privacy regulations. Existing solutions often require significant development resources and lack seamless integration with existing CRM and RevOps tools.
Solution
Cello provides an all-in-one referral platform that enables B2B SaaS companies to automate user and affiliate referral programs, driving user-led growth with minimal development effort. The platform offers in-product integration via a flexible SDK, allowing users to share referral links across multiple channels. Cello automates reward attribution and payouts through direct integrations with payment providers like Stripe, while also ensuring GDPR and CCPA compliance. Real-time performance tracking and analytics provide insights into program ROI, enabling data-driven optimization.
Target Audience
Cello is designed for B2B SaaS companies looking to leverage user-led growth through automated and scalable referral programs, including marketing, sales, and customer success teams.
Features
- Flexible SDK for seamless in-product integration into web or mobile applications
- Automated reward distribution and attribution, with direct integration to Stripe and PayPal
- Customizable reward structures, including recurring rewards, discounts, and event-based incentives
- Real-time performance tracking and analytics dashboard for monitoring key referral metrics
- Support for both user and affiliate referral programs within a single platform
- Partner portal for affiliates to track activities and access program resources
- Automated tax and legal compliance, including GDPR and CCPA adherence
- Support for multiple languages to facilitate global referral programs
- Fraud detection mechanisms to ensure program integrity