Cache AI provides a scoring platform that utilizes proprietary metrics to deliver unbiased athlete valuations based on performance indicators, social media presence, and brand alignment. This technology enables athletes and sports industry stakeholders to accurately assess market value and optimize brand partnerships, addressing the need for fair evaluations in the Name, Image, and Likeness (NIL) landscape.
Funding
Funding not disclosed
Founders
Product
Problem
The sports industry lacks a standardized, unbiased method for evaluating athletes' market value, leading to inequities in Name, Image, and Likeness (NIL) deals and brand partnerships. Traditional valuation methods often rely on limited performance metrics and subjective assessments of social media presence, failing to capture the full scope of an athlete's brand strength and potential impact. This makes it difficult for both athletes and brands to make informed decisions about endorsements and collaborations.
Solution
Cache AI offers a scoring platform that uses a proprietary set of metrics to provide unbiased athlete valuations. The platform's CacheScore™ assesses brand strength using performance indicators, academic performance, and social media presence. The Cachestimate™ tool delivers market value insights and evaluates brand alignment, considering factors like fit and brand safety. CacheRec™️ provides tailored suggestions to optimize brand alignment and safety. By considering a comprehensive set of KPIs and mitigating against bias, Cache AI empowers athletes to understand, optimize, and realize their true value, while enabling businesses to make data-driven decisions.
Target Audience
The primary users are student athletes navigating Name, Image, and Likeness (NIL) opportunities, sports industry stakeholders seeking unbiased athlete valuations, and brands looking to make data-driven decisions about athlete partnerships.
Features
- CacheScore™: A cumulative score assessing brand strength based on on-court/field performance, grades, and social media presence.
- Cachestimate™: An evaluation tool providing market value insights and brand alignment analysis.
- CacheRec™️: A recommendation engine tailored to user queries for optimizing brand value and ensuring brand safety.
- Comprehensive KPI consideration: Incorporates game statistics, social media following, offline presence, and off-court/field activities.
- Bias mitigation: Eliminates biased language and phrases to ensure fair valuations.