About Brainamics

Brainamics utilizes Electroencephalogram (EEG) technology and machine learning algorithms to capture real-time emotional responses from gamers, providing insights into user experience and psychological engagement. This data enables game developers to enhance gameplay by identifying emotional triggers and optimizing player interactions, ultimately improving game design and player satisfaction.

```xml <problem> Game developers often rely on subjective feedback and traditional user experience (UX) testing methods, which may not fully capture the nuanced emotional responses and subconscious reactions of players during gameplay. This can lead to design choices that miss the mark, resulting in decreased player engagement and satisfaction. </problem> <solution> Brainamics provides game developers with objective, real-time insights into player emotions and engagement through the integration of electroencephalogram (EEG) technology and machine learning algorithms. By capturing and analyzing players' subconscious responses during gameplay, Brainamics identifies emotional triggers and areas for improvement that traditional methods might miss. The platform delivers actionable insights through expert-driven analysis and integrated reports, enabling developers to optimize game design, enhance player experiences, and benchmark their games against genre-specific engagement patterns. Brainamics combines traditional UX methods with EEG to provide a comprehensive understanding of player behavior. </solution> <features> - Real-time EEG data capture of player emotional responses during gameplay. - Machine learning algorithms that link emotions to specific in-game events. - Benchmarking against neurological and genre-specific engagement patterns. - Expert-driven in-depth analysis and reporting, providing actionable insights. - Eye-tracking to understand exactly what captures player attention. - Identification of emotional ups, downs, spikes, and outliers in the player experience. - Custom surveys and post-test interviews to gather player thoughts and challenge hypotheses. - PC and mobile testing across platforms and devices. </features> <target_audience> The primary target audience includes game developers, UX researchers, and game studios seeking to enhance player engagement and optimize game design through objective, data-driven insights into player emotions and subconscious reactions. </target_audience> ```

What does Brainamics do?

When was Brainamics founded?

Brainamics was founded in 2022.

Who founded Brainamics?

Brainamics was founded by Tim Meinhardt and Philipp Zent.

Tim Meinhardt - COO/Co-Founder
Philipp Zent - CEO/Co-Founder

Founded

2022

Employees

10 employees

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Brainamics

Score: 82/100

AI-Generated Company Overview (experimental) – could contain errors

Executive Summary

brainamics.de 2K+

Founded 2022

Funding

No funding information available. Click "Fetch funding" to run a targeted funding scan.

Team (10+)

Tim Meinhardt

COO/Co-Founder

Philipp Zent

CEO/Co-Founder

Company Description

Problem

Game developers often rely on subjective feedback and traditional user experience (UX) testing methods, which may not fully capture the nuanced emotional responses and subconscious reactions of players during gameplay. This can lead to design choices that miss the mark, resulting in decreased player engagement and satisfaction.

Solution

Brainamics provides game developers with objective, real-time insights into player emotions and engagement through the integration of electroencephalogram (EEG) technology and machine learning algorithms. By capturing and analyzing players' subconscious responses during gameplay, Brainamics identifies emotional triggers and areas for improvement that traditional methods might miss. The platform delivers actionable insights through expert-driven analysis and integrated reports, enabling developers to optimize game design, enhance player experiences, and benchmark their games against genre-specific engagement patterns. Brainamics combines traditional UX methods with EEG to provide a comprehensive understanding of player behavior.

Features

Real-time EEG data capture of player emotional responses during gameplay.

Machine learning algorithms that link emotions to specific in-game events.

Benchmarking against neurological and genre-specific engagement patterns.

Expert-driven in-depth analysis and reporting, providing actionable insights.

Eye-tracking to understand exactly what captures player attention.

Identification of emotional ups, downs, spikes, and outliers in the player experience.

Custom surveys and post-test interviews to gather player thoughts and challenge hypotheses.

PC and mobile testing across platforms and devices.

Target Audience

The primary target audience includes game developers, UX researchers, and game studios seeking to enhance player engagement and optimize game design through objective, data-driven insights into player emotions and subconscious reactions.