Aloha Ads provides a proprietary SDK and ad server technology that enables developers to monetize unsold ad inventory while enhancing advertisers access to high-quality audiences from top publishers. By improving bid request health checks and enriching bids with user data, the platform achieves a 20 increase in fill rate and CPM, maximizing revenue opportunities for both developers and advertisers.
Funding
Funding not disclosed
Founders
Product
Problem
Many mobile app developers struggle to effectively monetize unsold ad inventory, leading to lost revenue opportunities. Advertisers also face challenges in accessing high-quality audiences through programmatic advertising channels.
Solution
Aloha Ads offers a software development kit (SDK) and ad server solution designed to help mobile app developers monetize their remnant ad inventory and connect advertisers with premium audiences. The platform focuses on improving the quality of bid requests and enriching bids with relevant user data to increase fill rates and CPMs. By optimizing the backfill process, Aloha Ads aims to maximize revenue generation for both publishers and advertisers, ensuring no potential revenue stream remains untapped.
Target Audience
Aloha Ads primarily targets mobile app developers looking to monetize their unsold ad inventory and advertisers seeking access to high-quality audiences.
Features
- Proprietary SDK for seamless integration into mobile applications
- Ad server technology optimized for unsold ad inventory
- Bid request health checks to ensure accurate data transmission
- Bid enrichment with user data for improved targeting
- Increased fill rates and CPMs, resulting in higher revenue
- Maximized backfill yield to capture all available revenue