Aghanim provides direct-to-consumer enablement solutions for mobile game developers focusing on web monetization and engagement. They offer a comprehensive billing engine handling payments, global taxation, and fraud management for secure transactions worldwide. The platform also includes tools for marketing, retention, segmentation, and live operations to help developers increase LTV and manage virtual goods sales.
Funding
Funding not disclosed
Founders
Product
Problem
Mobile game developers face challenges in monetizing their games beyond in-app purchases due to platform restrictions and limited engagement opportunities outside the game environment. Traditional browser-based web shops often underperform, capturing only a small fraction of potential off-platform revenue. This restricts developers' ability to directly engage with players, offer personalized deals, and build lasting loyalty.
Solution
Aghanim provides a web-based platform that enables mobile game developers to create direct-to-consumer (DTC) game hubs, offering integrated commerce, live operations automation, and payment solutions. The platform allows developers to compliantly link high-spending players from within their apps to these web-based hubs, where they can access news, claim rewards, and participate in metagame experiences. By leveraging tools for player segmentation and automated campaigns, developers can deliver personalized offers and incentives, driving increased engagement and revenue outside of the constraints of app stores. Aghanim's comprehensive suite empowers developers to build stronger relationships with their player base and unlock new monetization streams.
Target Audience
Aghanim primarily targets mobile game developers and publishers seeking to increase net revenue, enhance player engagement, and expand monetization opportunities beyond traditional in-app purchases.
Features
- **Game Hub Builder:** A no-code website creation tool powered by generative AI for building engaging DTC game hubs in seconds.
- **LiveOps Builder:** A visual marketing automation tool for creating targeted campaigns and personalized offers across multiple channels, including in-game and browser push notifications, and email.
- **Player Segmentation:** A system for categorizing players based on behavior, preferences, and engagement patterns to optimize monetization strategies.
- **SKU Management:** A tool for simplifying the management of stock-keeping units (SKUs), tracking inventory, sales, and revenue.
- **Billing Engine:** A mobile-first checkout experience with various payment options, including credit cards, ACH, and Apple Pay, with merchant of record capabilities.
- **Global Taxation:** Automated calculation and payment of taxes in over 200 territories.
- **Fraud & Chargeback Management:** Best-in-class detection and protection services to minimize fraud risk.
- **Motivation Programs:** Tools for setting up and managing programs for content creators with unique, easy-to-distribute tags.