Affecture utilizes biometric data collection through EEG headsets and bracelet monitors to measure players' brain activity, heart rate, and skin responses during gameplay. This technology provides game studios with precise insights into player stress, attention, and emotional engagement, enabling informed design decisions and reducing development risks.
Funding
$160K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Game studios often lack precise, objective data on player experience, relying on subjective feedback and intuition to guide design decisions. This can lead to development risks, wasted resources, and games that fail to fully engage players.
Solution
Affecture provides game studios with biometric playtesting services that capture second-by-second data on player stress, attention, and emotional engagement. Using EEG headsets and bracelet monitors, Affecture measures brain activity, heart rate, and skin responses during gameplay. This data is then analyzed to provide actionable insights, allowing studios to validate their design vision, make informed choices, and de-risk development by identifying potential challenges early on. The service includes tailored test design, biometric data collection during playtests, and a comprehensive report with prioritized findings.
Target Audience
Affecture's primary customers are game studios looking to enhance player engagement, validate design decisions, and reduce development risks through objective biometric data.
Features
- EEG headsets with flexible sensors to comfortably record brain activity.
- Bracelet monitors to measure heart rate and skin conductance.
- A/B testing to compare different game versions.
- First-time user experience testing to identify friction points.
- Competitor testing to understand strengths and weaknesses of other games.
- Concept tests to refine game ideas early in development.
- Data-driven insights for every second of gameplay.