About Adfluential

Adfluential is an ad-tech platform that connects high-intent internet traffic with brands seeking to acquire new customers through performance marketing campaigns. Its proprietary media buying automation platform streamlines multi-channel operations, providing cross-channel insights and auto-optimization to enhance lead quality and drive sales growth.

```xml <problem> Many brands struggle to efficiently acquire new customers through performance marketing due to fragmented multi-channel operations and a lack of unified insights. Optimizing lead quality and scaling sales growth across various advertising platforms requires significant manual effort and expertise. </problem> <solution> Adfluential offers a media buying automation platform that connects brands with high-intent internet traffic to streamline customer acquisition. The platform centralizes multi-channel media operations, providing cross-channel insights and automated optimization algorithms to improve lead quality and drive sales. By unifying workflows and leveraging proprietary AI, Adfluential simplifies the complexities of performance marketing, enabling businesses to scale their customer base more effectively. The platform focuses on delivering high-quality leads and increased sales through data-driven optimization and streamlined campaign management. </solution> <features> - Media buying automation platform for streamlining multi-channel operations - Cross-channel insights to understand performance across different advertising platforms - Auto-optimization algorithms to enhance lead quality and drive sales growth - Workflow unification to simplify campaign management - Centralized platform for managing and analyzing performance marketing campaigns </features> <target_audience> Adfluential primarily targets brands seeking to acquire new customers through performance marketing campaigns, particularly those looking to scale their customer base and improve lead quality. </target_audience> ```

What does Adfluential do?

Where is Adfluential located?

Adfluential is based in United Kingdom.

When was Adfluential founded?

Adfluential was founded in 2022.

Who founded Adfluential?

Adfluential was founded by Matthew Milnes.

Matthew Milnes - CEO

Location

United Kingdom

Founded

2022

Employees

11 employees

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Adfluential

Score: 46/100

AI-Generated Company Overview (experimental) – could contain errors

Executive Summary

adfluential.com 200+

Founded 2022 – United Kingdom

Funding

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Team (10+)

Matthew Milnes

CEO

Company Description

Problem

Many brands struggle to efficiently acquire new customers through performance marketing due to fragmented multi-channel operations and a lack of unified insights. Optimizing lead quality and scaling sales growth across various advertising platforms requires significant manual effort and expertise.

Solution

Adfluential offers a media buying automation platform that connects brands with high-intent internet traffic to streamline customer acquisition. The platform centralizes multi-channel media operations, providing cross-channel insights and automated optimization algorithms to improve lead quality and drive sales. By unifying workflows and leveraging proprietary AI, Adfluential simplifies the complexities of performance marketing, enabling businesses to scale their customer base more effectively. The platform focuses on delivering high-quality leads and increased sales through data-driven optimization and streamlined campaign management.

Features

Media buying automation platform for streamlining multi-channel operations

Cross-channel insights to understand performance across different advertising platforms

Auto-optimization algorithms to enhance lead quality and drive sales growth

Workflow unification to simplify campaign management

Centralized platform for managing and analyzing performance marketing campaigns

Target Audience

Adfluential primarily targets brands seeking to acquire new customers through performance marketing campaigns, particularly those looking to scale their customer base and improve lead quality.